The books in the table below represent the top 100 bestselling Christian books of 2010. It is based on unit sales for the twelve months ending December 31, 2010.

We created these lists from a proprietary database we have assembled at Thomas Nelson. It is based on various point-of-sale systems from multiple sales channels.

Every month, I review a set of market share reports prepared by one of our internal analysts. While the data behind these reports are not perfect, I do believe they represent the best view of the book publishing market currently available. As a result, even though it’s been almost two years since I posted a high-level summary of the data, I thought it would provide you with some insight into our industry.

The International Christian Retail Show (ICRS) is going on this week in Denver. As long as I have been involved in the book industry, trade shows have been fertile ground for rumors. Usually, each trade show sports one BIG rumor and a lot of little ones. Despite the fact that most turn out to be false, they keep everyone entertained and make long days on the floor bearable.

Though we are not attending ICRS this year, evidently this year’s rumor is about Thomas Nelson. Supposedly, we are being sold or have already been sold. I hate to spoil anyone’s fun, but this is patently false. We are not being shopped or in discussions with potential buyers. As the company’s CEO, I should know.

It’s no secret that book sales have suffered in the current recession. According to the Book Industry Study Group, units sales for 2008 were 3.03 billion, down 1.5%, from 3.13 billion copies in 2007. If you look at the dollar comparison, book sales were actually up 1%, but this was driven by higher retail prices.

Last Saturday, April 12, I spoke to Christian Retailers at our inaugural Open House event. It was video-taped, and you can watch it here if you are interested.

If the New York Times bestseller lists are any indication, people are more interested in spiritual things now than ever.

I can’t remember a single time when there have been more Christian books on the New York Times bestseller lists. The April 20, 2008 list, which is published on the Internet one week in advance of the print version, has eleven Christian books on the various lists. This is huge. I can’t remember a time when there were more.

Here are the books. Disclaimer: The fact that I list the book is not an endorsement of the book. Caveat emptor. (If you want to purchase a particular book, visit your local Christian retailer.)