While weak leaders blame their followers for a lack of alignment, strong leaders know that it is their responsibility to create it. Alignment doesn’t just happen. It is created.

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I started blogging in 1998—before it was called blogging. I simply posted new articles to my web site, because I noticed that people would come back if the content kept changing. But it was a hassle. It wasn’t easy to change the content or structure of your site. Everything was fairly static.

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