23 October 2009

29
Using Social Media to Build Your Author Brand

This is a guest post by Colleen Coble. She is the author of thirty-five novels or novellas and has won numerous awards, including the Romance Writers of America prestigious RITA, the Holt Medallion, and the ACFW Book of the Year. She is also active on Twitter and Facebook. If you want to guest post on this blog, check out the guidelines here.

Allen Arnold of Thomas Nelson and and Karen Ball of B&H Publishing Group recently presented a morning track for multi-published authors at the American Christian Fiction Writers Conference. When Allen started talking about building a tribe and using Twitter and Facebook, I saw the color drain from quite a few faces.

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21 March 2009

8
Christian Book Expo: Day 2

Yesterday, the Christian Book Expo floor opened. We had 66 publishers, scores of authors, and dozens of book signings and author events. The attendance was lighter than I had hoped. However, given the fact that this is a consumer show and most consumers are working during the day, it wasn’t a complete surprise. Hopefully, attendance will pick up on Saturday.

max lucado signing books at christian book expo 2009

Regardless, I thought it was a very productive day. We sold books steadily out of our booth all day long. Our friends from Family Christian Stores staffed the cash registers, which was a huge help. Meanwhile, Gail and I met with literally dozens of authors throughout the day.

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ABOUTME

I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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