Discerning the Difference Between “Unexpected” and “Inappropriate”

This is a guest post by Tim Sinclair. He is a radio personality, blogger, and marketing guy who lives in Illinois with his wife Heather and their two boys, Jeremiah and Elijah. He is also active on Twitter. If you want to guest post on this blog, check out the guidelines here.

The second you open the email, it’s obvious. The sender is not happy with you. Not even a little bit. Something you or your company did or said provoked this valued customer to hammer out a blistering note of disapproval in which they threaten to transfer their allegiance (and their money) somewhere else. Usually to your arch-rival.

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