Many leaders are in a quandary about Twitter. They know it is becoming increasingly popular, but they don’t know if they want their employees Twittering, especially on company time.

Some executives are outright hostile to it. In fact, a few weeks ago, someone told me that his company’s IT department had blocked employee access to Twitter, Facebook, and every other social media site. They asked if I could have a talk with their CEO.
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Several years ago, I wanted to encourage our employees to blog. As a traditional book publishing company, I felt that we needed to experience new media if we were going to transition successfully to it. I still feel this way.

Initially, some people expressed interest. Others were reluctant. So, in order to encourage blogging, we created a simple set of guidelines to help our bloggers know what we expected. However, I noticed this week that these never made the transition to my new blog, which I launched a few months ago. So I thought I wold re-post them here.

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