24 March 2009

Christian Book Expo: My Take

I didn’t attend the final day of the Christian Book Expo yesterday in Dallas. Instead, Gail and I visited my parents in Waco. However, I promised I would share my summary thoughts on the event.

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21 March 2009

Christian Book Expo: Day 2

Yesterday, the Christian Book Expo floor opened. We had 66 publishers, scores of authors, and dozens of book signings and author events. The attendance was lighter than I had hoped. However, given the fact that this is a consumer show and most consumers are working during the day, it wasn’t a complete surprise. Hopefully, attendance will pick up on Saturday.

max lucado signing books at christian book expo 2009

Regardless, I thought it was a very productive day. We sold books steadily out of our booth all day long. Our friends from Family Christian Stores staffed the cash registers, which was a huge help. Meanwhile, Gail and I met with literally dozens of authors throughout the day.

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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