Christian Book Expo: My Take
I didn’t attend the final day of the Christian Book Expo yesterday in Dallas. Instead, Gail and I visited my parents in Waco. However, I promised I would share my summary thoughts on the event.
Tuesday, March 24, 2009
I didn’t attend the final day of the Christian Book Expo yesterday in Dallas. Instead, Gail and I visited my parents in Waco. However, I promised I would share my summary thoughts on the event.
Saturday, March 21, 2009
Yesterday, the Christian Book Expo floor opened. We had 66 publishers, scores of authors, and dozens of book signings and author events. The attendance was lighter than I had hoped. However, given the fact that this is a consumer show and most consumers are working during the day, it wasn’t a complete surprise. Hopefully, attendance will pick up on Saturday.

Regardless, I thought it was a very productive day. We sold books steadily out of our booth all day long. Our friends from Family Christian Stores staffed the cash registers, which was a huge help. Meanwhile, Gail and I met with literally dozens of authors throughout the day.

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If a sufficient number of management layers are superimposed on top of each other, it can be assured that disaster will not be left to chance.”
— Norman R. Augustine
Law No. XIII, Augustine’s Laws