I’ve met with several key business leaders in the last few weeks. To a person, they say their greatest challenge is staying encouraged. With the economy the way it is—and no end in sight—it is difficult for leaders to remain optimistic.

Today, was a very difficult day at Thomas Nelson. We informed fifty-four of our friends and co-workers (about 10% of our workforce) that we have eliminated their jobs, effective this Friday. This will affect nearly every department in our company.

This was the second round of reductions this year. Unfortunately, this one was no less painful. We did the first round after significantly cutting our SKU count. However, this second round was purely a result of the slowdown in the economy.

I watched in amazement this week as the stock market continued its downward slide. Every time I checked the news, I braced myself for increasingly dire reports. When the market finally closed on Friday afternoon, I breathed a sigh of relief, thankful that the DOW did not end below 8,000 points.

In the Western literary tradition, the silver bullet was the only weapon that could destroy certain types of monsters. As a result, it became a metaphor for a singular solution that solves a giant problem.

I hear publishers and booksellers complaining all the time about how bad the book publishing industry is. Gas prices are up. Retail traffic is down. Books are simply not moving. One pundit remarked, “Flat is the new up.” Evidently, Dwight Baker and his team at Baker Publishing Group didn’t get the memo.

For the fiscal year ending April 30, 2008, Baker reported sales up 16% to $57.9. Yes, they had a huge hit with 90 Minutes in Heaven, but, according to Dwight, their sales growth was “much more comprehensive” than this one title. In fact, the company experienced growth in all divisions: Revell was up 26%; Chosen, 25%; Baker Books, 15%; Baker Academic, 13%; Brazos, 10%, and Bethany House, 9%.