The goal of marketing is to attract more customers. Businesses make an enormous investment to get people in the doors the first time. But what happens after that?
If the customer walks out the door, never to return, the investment is wasted. “Blood on the ground,” as they say. Instead, marketers want the customer to come back—and, hopefully, bring a few friends.
Recently, I switched my blog’s email subscription service from Feedburner to FeedBlitz. Why? Because I listened to the feedback from my readers.
Feedburner is owned by Google and it’s free. It provides a simple way for bloggers to offer both RSS and email subscriptions to their readers. It’s free, but it is a one-size-fits-all approach. You don’t have much control over the formatting, especially for email subscribers.
I help people live and lead on purpose. I am also the Chairman of Thomas Nelson Publishers. Read more about me ...
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Top Posts and Commenters for January 2012
The Power of Video to Sell Your Products and Services
Michael Hyatt: Friends are so valuable. The older I get, the more...
Michael Hyatt: Yes, this is the purpose of the direct message fun...
John Richardson: I'm thankful that I had a dad who was always posit...
Patricia Zell: I'm thankful for God's patience and His love. Thro...
Joey Espinosa: At our "home" church's leadership retreat this pas...
Jon Stolpe: I'm thankful today for good friends. I had the pr...
Joe Abraham: I am thankful for the awesome life God gave me to ...
Jan: I found this post very helpful. I sometimes find m...
Maes: Is it possible to exchange tweets privately with o...
medical assistant: medical assistant...
These are the amazing people who help moderate my comments and provide leadership to our growing community.
MICHELE CUSHATT is a communicator and storyteller whose speaking experience includes Women of Faith, Focus on the Family, and Compassion International. As emcee and communication coach, Michele is in her sixth year on staff at Dynamic Communicators International. She lives in Colorado with her husband Troy and three teenage sons. You can connect with Michele on her blog, Facebook, or Twitter.
BARRY HILL, JR. is a storyteller, blogger, speaker, barista, and is in his fifteenth year of full-time ministry to teens and their families. He lives in Northern Virginia with his wife, Rachel, and their six children—“the circus.” You can usually find Barry where fresh coffee and good ideas are brewing. To join in the conversation, drop by his blog, The Ordained Barista, visit him on Facebook, or follow him on Twitter.
JOE LALONDE is a husband, explorer, challenger, and an adrenaline junkie. He has served as a youth leader for E3 Ministries for over 10 years. He is usually found wandering the woods, enjoying the company of his wife, or running the trails. Joe enjoys helping others expand their influence and leadership skills. You can connect with Joe at his blog or Twitter.
RACHEL LANCE is originally from Alaska but now lives in a Chicago suburb with her husband and daughter. She works in technology and communications for the Willow Creek Association. She holds a degree in information management and is working on her Master’s in Library Science. Given the gift of time, top on her list would be a long bike ride, a great novel, and a farmer’s market dinner. Follow her on Twitter.
JIM MARTIN is the minister of Crestview Church of Christ in Waco, Texas, where he has served since 1994. He also leads a mentoring group, primarily composed of younger Christian leaders, and serves as a Mentoring Partner for MentorNetwork Ministry. He and his wife, Charlotte, have been married for 33 years. Read his blog, A Place for the God-Hungry, and follow him on Twitter.
TIM PETERS is the Co-Founder of Resolute Creative, a digital marketing group. He loves seeing organizations of all sizes come alive when they identify the best digital solutions to advance their cause. Tim enjoys working out, running marathons, playing golf and spending time with his wife and three kids. Connect with him on his blog, follow him Twitter or connect with him via LinkedIn.
JASON STAMBAUGH is a husband, father, former fat kid, accidental techie, and founder of Wevival and Shop My Church. Jason also blogs at Heart Your Church about church ministry in the social media era. When he’s not helping customers, or working on his latest project, you will find him hanging with his family, reading, learning to code, cooking, hobby farming, and exercising. Connect with him on Twitter and Google +.
JEREMY STATTON is an orthopedic surgeon in Louisville, KY. Although he enjoys writing, reading, and running, his first love is his wife and four kids. His family is currently in the process of adopting a son from China. He is also the author of Grace Is: A Practical Guide to God’s Love. He is an avid blogger at JeremyStatton.com focusing on helping others live a better story. Follow him on Twitter.
JOHN TILLER is an inspirational speaker and writer. He travels with his family to churches, conferences, and other events sharing their remarkable survival story. He enjoys real estate investing, serving at his home church, watching NFL and NASCAR, improving his 10K time, and hanging out with his family at their Powhatan, Virginia home. Connect with John via blog, Facebook, or Twitter.
JUSTIN WISE is the social strategist for Monk Development, builders of Ekklesia 360. A proud husband and dad, Justin and his family live in Des Moines, Iowa. When not running, reading, or cooking, find him blogging at JustinWise.net, online at Justin.am, or on Twitter.
Hi, my name is Michael Hyatt and I am the Chairman of Thomas Nelson Publishers, the world's largest Christian publisher. In my free time, I enjoy my family, writing, speaking, running, and occasionally playing golf. Learn more about me »
I speak on topics related to leadership, productivity, and social media. I have been speaking publicly for more than 25 years and have keynoted more than 100 events. I have also appeared on more than 1,500 television and radio shows, including all three major networks.
I would love to make a presentation to your group!
Plans often change, but the vision should remain the same. Therefore, as a leader, you should be stubborn in maintaining your vision but flexible in adjusting your plans. (my paraphrase)”
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