3 Ways to Go Further, Faster

Several years ago, I wrote out a list of “100 Things I Want to Do Before I Die.” It’s really an amazing, audacious list. Whenever I review it, I am both inspired and stunned by how many of the items I have already accomplished. And yet, there is so much more. The list keeps growing.

Two Young Boys Racing Their Homemade Cars While Another Cheers Them On - Photo courtesy of ©iStockphoto.com/RichVintage, Image #16717070

I’ll bet you have a list, too. Perhaps you’ve written it down; perhaps not. Regardless, you doubtless want to accomplish things—probably a lot of things. Really important things. Unfortunately, life is short. I have more to accomplish than I could probably do in seven lifetimes.

Beware of the Self-Proclaimed Social Media Experts

The most critical step in the hiring process is reference checking. This is important not only in hiring employees but especially in hiring consultants. Not everyone has the expertise they claim.

The Mustache Salesman - Photo courtesy of ©iStockphoto.com/RyanJLane, Image #5487211

Photo courtesy of ©iStockphoto.com/RyanJLane

For example, I am increasingly being pitched by so-called “social media” experts. A very few are bona fide experts. Some are traditional media people, who are repacking the same old advice using the new buzz words. More than a few are unemployed marketing people who discovered Twitter last month.

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