Why Vision Is More Important Than Strategy

Vision and strategy are both important. But there is a priority to them. Vision always comes first. Always. If you have a clear vision, you will eventually attract the right strategy. If you don’t have a clear vision, no strategy will save you.

Photo courtesy of ©iStockphoto.com/MAEK123, Image #2813602

Photo courtesy of ©iStockphoto.com/MAEK123

I have seen this over and over again in my professional and personal life. Once I got clear on what I wanted, the how almost took care of itself. Let me give you an example.

What Story Are You Telling Yourself?

Several years ago, I heard the CEO of a major corporation speak at a leadership conference. He begin his speech by telling us that he wasn’t a “gifted speaker.” He then rambled for a solid hour. Clearly, he was unprepared. It was painful.

A Woman Whispering in a Man’s Ear = Photo courtesy of ©iStockphoto.com/bobbieo, Image #216159

Photo courtesy of ©iStockphoto.com/bobbieo

He had fallen victim to “The Narrator.”

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