How to Launch a Viral Marketing Campaign

This is a guest post by Greg Howlett. He is a Christian concert pianist, educator, and recording artist. He is also a blogger and Twitterer. If you want to guest post on this blog, check out the guidelines here.

If you are a writer, musician or artist, you are facing huge challenges in today’s marketing environment. Even if you are signed by a marketing partner such as a publisher or recording label, this is no time to rest on your laurels. But the good news is that social media is increasingly becoming an effective marketing tool that is accessible to everyone.

Book Notes: Free by Chris Anderson

Chris Anderson is the editor in chief of Wired magazine. He is also the author or The Long Tail: Why the Future of Business Is Selling Less of More, one of the most talked about books in the publishing industry. He is also the author of the new book, Free: The Future of a Radical Price. In a moment, I will tell you how to get a copy FREE—which seems especially appropriate for this book!

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