Yesterday, I stumbled across an incredibly simple but brilliant video about the end of publishing. It was produced by the marketing staff at Dorling Kindersley, a division of Penguin Group, for a recent sales conference. It talks about why Generation Y (those born between 1977 and 1994) thinks that books are dead and boring.

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I have spent the last three days at the O’Reilly Tools of Change for Publishing Conference in New York. This conference is designed to address the issues related to publishing and technology. This was my second year to attend. Five of my colleagues from Thomas Nelson accompanied me.

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Things are going from bad to worse, right? People have their priorities upside down. Marriages are falling apart. The economy is in shambles. The environment is deteriorating. Worse, the younger generation doesn’t seem to care. The future looks bleak.

[youtube]http://www.youtube.com/watch?v=42E2fAWM6rA[/youtube]

If that’s what you think, then think again. Watch this video. Share it with your children, your youth group, and the 20-somethings in your workforce. Then have a conversation about what is possible if we make different choices.

Two weeks ago, two of our dear friends celebrated their fortieth wedding anniversary. Their daughter asked me to photograph the event, knowing that I am an amateur photographer. I happily agreed.

I took about 250 photos altogether, using the quantity-over-quality method of photography. (I assume that if I shoot enough pictures, I’m bound to get something I can use.) Continue Reading

Today, we announced that we will no longer be participating in the two major trade shows in our industry: Book Expo America (BEA) or the International Christian Retail Show (ICRS). As I said in our press release, we have been discussing this move for some time. In fact, it’s a conversation we have had every year since I have been at Nelson (ten years).

But the current economic downturn is forcing us to re-evaluate every marketing dollar we spend. This is not the reason for our shift in strategy, but it is the catalyst. The reality is that these trade shows provide very little return to us on a hugely significant investment.

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I hate cynicism. It is like cancer to the human soul. It is especially deadly when it infects an organization.

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Every now and then, someone speculates that books will be replaced by digital technology. I would agree: eventually, this will probably happen. But probably not any time soon.

John Lochridge, one of my readers, pointed me to an interesting post about a new break-through technology. It’s called the Built-In Orderly Organized Knowledge device, otherwise known as the BOOK.

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The secret to staying on top of your personal and professional life is to schedule regular times for review and reflection. You need to assess where you’ve come from and where you are going.

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Vision and strategy are both important. But there is a priority to them. Vision always comes first. Always. If you have a clear vision, you will eventually attract the right strategy. If you don’t have a clear vision, no strategy will save you.

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One of my favorite marketing gurus, David Ogilvy, once wrote, “Great marketing only makes a bad product fail faster.” How true.

I have argued for years that, “It’s the product, Stupid.” The secret to success in any business is to deliver a great, compelling product. No amount of marketing savvy, salesmanship, or operational excellence can overcome a weak product. This is especially true when it comes to publishing.

The purpose of marketing is to get a book launched—to prime the pump. But if people don’t want to read it and—more importantly—if they won’t recommend it to their friends, you’re hosed. You can’t spend enough money or be creative enough to overcome a lack of word-of-mouth marketing. Continue Reading