If you are serious about building a platform, you must be actively engaged in social media. Whether it is Twitter, Facebook, LinkedIn, Google+—or all four—you need to develop a tribe of loyal followers and super fans who want to hear what you have to say.
But who has the time? Social media can become a full-time job if you are not careful! And this leaves little time for doing your real job, whether it is writing, composing, programming, or doing something else.
I follow more than 200 blogs. I am often asked, “How do you do it? That would take me forever!” It would me, too—if I tried to visit all of these blogs daily. But using an RSS Reader, I can stay current by spending less than 30 minutes a day.
If you can’t see this video in your RSS reader or email, then click here.
In this post, I want to show you how to set up Google Reader and then use it to keep up with your favorite blogs. This is not a post for “power users,” though even they might pick up a tip or two. It is intended for novices—people who are not even sure what RSS is.
About three weeks ago, my blog was dropped from Google’s search index. It had a significant negative impact on my site’s traffic and on my Google PageRank. I thought it might be helpful to document what I have learned so far in case this ever happens to you.
Even though my company officially uses Microsoft Exchange, including the calendar function, I use Google Calendar. I do this because a few people outside the company need access to my calendar. Google Calendar allows me to give access to anyone I want, provided they have a Google account.
Since Google introduced its Book Search program, we have been fielding questions from authors and agents. They are concerned that Google has scanned their books and the results are showing up in Google search. The primary concern is that consumers will not buy books because. Why? Two reasons:
One of my favorite bloggers is Tim Ferriss, the author of The 4-Hour Workweek. His book has been on the New York Times Bestsellers list for almost two years. His blog is one of the most-read on the Internet. Tim has become famous for challenging the status quo.
Recently, he posted a video of his presentation at WordCamp San Francisco, a conference for WordPress bloggers. Though I don’t endorse everything he recommends—and am still mulling some of it over—I found his blog tips compelling and stimulating.
Recently, I switched my blog’s email subscription service from Feedburner to FeedBlitz. Why? Because I listened to the feedback from my readers.
Feedburner is owned by Google and it’s free. It provides a simple way for bloggers to offer both RSS and email subscriptions to their readers. It’s free, but it is a one-size-fits-all approach. You don’t have much control over the formatting, especially for email subscribers.
I have used Entourage since I converted to the Mac about four years ago. However, I have had some calendar issues, and I am tired of the clunky user interface. I was using Entourage for both my corporate and personal email.
Making the change from TypePad over to WordPress has not been without its challenges. The biggest issue has been subscriptions. Before the change-over, I had more than 5,000 RSS subscriptions and more than 1,600 e-mail subscriptions. If you were one of these, please keep reading.
I am working with the TypePad tech support team to try and resolve the RSS problem. So far, they have been very responsive. In fact, Mark Simmons, the head of Marketing and Customer Satisfaction, wrote to me personally to express his disappointment over my decision to move to WordPress. He was gracious and offered to help in the transition. You can’t ask for more than that. I am still hopeful they can help me resolve this issue. We’re now going back and forth with their tech support.
I help people live and lead on purpose. I am also the Chairman of Thomas Nelson Publishers. Read more about me ...
These are the amazing people who help moderate my comments and provide leadership to our growing community.
MICHELE CUSHATT is a communicator and storyteller whose speaking experience includes Women of Faith, Focus on the Family, and Compassion International. As emcee and communication coach, Michele is in her sixth year on staff at Dynamic Communicators International. She lives in Colorado with her husband Troy and three teenage sons. You can connect with Michele on her blog, Facebook, or Twitter.
BARRY HILL, JR. is a storyteller, blogger, speaker, barista, and is in his fifteenth year of full-time ministry to teens and their families. He lives in Northern Virginia with his wife, Rachel, and their six children—“the circus.” You can usually find Barry where fresh coffee and good ideas are brewing. To join in the conversation, drop by his blog, The Ordained Barista, visit him on Facebook, or follow him on Twitter.
JOE LALONDE is a husband, explorer, challenger, and an adrenaline junkie. He has served as a youth leader for E3 Ministries for over 10 years. He is usually found wandering the woods, enjoying the company of his wife, or running the trails. Joe enjoys helping others expand their influence and leadership skills. You can connect with Joe at his blog or Twitter.
RACHEL LANCE is originally from Alaska but now lives in a Chicago suburb with her husband and daughter. She works in technology and communications for the Willow Creek Association. She holds a degree in information management and is working on her Master’s in Library Science. Given the gift of time, top on her list would be a long bike ride, a great novel, and a farmer’s market dinner. Follow her on Twitter.
JIM MARTIN is the minister of Crestview Church of Christ in Waco, Texas, where he has served since 1994. He also leads a mentoring group, primarily composed of younger Christian leaders, and serves as a Mentoring Partner for MentorNetwork Ministry. He and his wife, Charlotte, have been married for 33 years. Read his blog, A Place for the God-Hungry, and follow him on Twitter.
TIM PETERS is the Co-Founder of Resolute Creative, a digital marketing group. He loves seeing organizations of all sizes come alive when they identify the best digital solutions to advance their cause. Tim enjoys working out, running marathons, playing golf and spending time with his wife and three kids. Connect with him on his blog, follow him Twitter or connect with him via LinkedIn.
JASON STAMBAUGH is a husband, father, former fat kid, accidental techie, and founder of Wevival and Shop My Church. Jason also blogs at Heart Your Church about church ministry in the social media era. When he’s not helping customers, or working on his latest project, you will find him hanging with his family, reading, learning to code, cooking, hobby farming, and exercising. Connect with him on Twitter and Google +.
JEREMY STATTON is an orthopedic surgeon in Louisville, KY. Although he enjoys writing, reading, and running, his first love is his wife and four kids. His family is currently in the process of adopting a son from China. He is also the author of Grace Is: A Practical Guide to God’s Love. He is an avid blogger at JeremyStatton.com focusing on helping others live a better story. Follow him on Twitter.
JOHN TILLER is an inspirational speaker and writer. He travels with his family to churches, conferences, and other events sharing their remarkable survival story. He enjoys real estate investing, serving at his home church, watching NFL and NASCAR, improving his 10K time, and hanging out with his family at their Powhatan, Virginia home. Connect with John via blog, Facebook, or Twitter.
JUSTIN WISE is the social strategist for Monk Development, builders of Ekklesia 360. A proud husband and dad, Justin and his family live in Des Moines, Iowa. When not running, reading, or cooking, find him blogging at JustinWise.net, online at Justin.am, or on Twitter.