Shift the Drift

Every stream has a current. Throw a twig or a piece of paper into the water, and it will drift with the flow. This is natural. It is simply the way things work.

a picture of the current in a body of water

Organizations are similar to streams. They too have a flow. That flow is the organization’s culture. When people enter into that culture, they usually move along with the current. It is what my friends at Gap International call “the drift.”

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