Defending Your Brand Online

It takes years to build a brand. Unfortunately, there aren’t many shortcuts. You build a brand—like a reputation—one impression at a time. Every encounter with a customer results in either a “deposit” or a “withdrawal” in your “brand account.”

Customer Service and the Butterfly Effect

In many of his books, Andy Andrews talks about the butterfly effect, a theory put forward in a doctoral thesis by Edward Lorenz, a mathematician and meteorologist.

©2008 Michael Hyatt, Powered by Standard Theme

Want to know how to get published? Check out this step-by-step guide. Click here!