30 April 2008

10 Reasons to Send a Letter Rather Than Email

Last time I checked, I was getting about 800 emails a week. That sounds like a lot, but it’s manageable. I never have more than a hundred in my inbox at any one time. My goal is to get to empty, every single day. Usually, I succeed.

Stamped Envelope

Conversely, I usually get about three traditional letters a week. You know what I am talking about, right? It looks similar to an email, but it’s printed on actual paper, neatly folded and inserted into an envelope, with a real, honest-to-goodness stamp on the outside.

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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