4 Insights I Gleaned from Building My Own Platform

Last week, I spoke at the Catalyst Conference in Irvine, California on the topic of my new book, Platform: Get Noticed in a Noisy World (Thomas Nelson, May 22). As part of my introduction, I shared how my audience has grown since I started blogging in April of 2004.

Eight years of blog traffic

Note that these numbers reflect my average monthly unique visitors. I simply took the total number of unique visitors for the year and divided by twelve months (or in the case of 2004, eight months). With the exception of the first few years, this data came from my Google Analytics account.

A Self-Imposed Media Fast

I’m tired of the relentless torrent of bad news coming from the media. I feel like I am stuck in a recession version of Ground Hog Day. The names and places change with each story, but underneath the veneer, it’s the same story-line:

The Recession Hits Home

Today, was a very difficult day at Thomas Nelson. We informed fifty-four of our friends and co-workers (about 10% of our workforce) that we have eliminated their jobs, effective this Friday. This will affect nearly every department in our company.

a road sign with the words "2008 Recession" on it

This was the second round of reductions this year. Unfortunately, this one was no less painful. We did the first round after significantly cutting our SKU count. However, this second round was purely a result of the slowdown in the economy.

10 Benefits of a Recession

If you want more bad news, then don’t read this post. But if you are tired of reading about bailouts, bankruptcies, and poor earnings, keep reading.

Two Things Great Leaders Must Do in Turbulent Times

Thankfully, the election is over. We now have clarity about who is going to lead our country for the next four years. I have never personally witnessed such excitement and hopefulness following an election (though I acknowledge that not everyone shared that sentiment).

The Wealth Wall Street Can’t Touch

I watched in amazement this week as the stock market continued its downward slide. Every time I checked the news, I braced myself for increasingly dire reports. When the market finally closed on Friday afternoon, I breathed a sigh of relief, thankful that the DOW did not end below 8,000 points.

Silver Bullet Thinking

In the Western literary tradition, the silver bullet was the only weapon that could destroy certain types of monsters. As a result, it became a metaphor for a singular solution that solves a giant problem.

Whatever Happened to Modesty?

I watched MTVs VMA awards last night. Some of my daughters’ friends are in the band Paramore, and they were nominated for an award. And—to be honest—I wanted to see how Britney Spears would do, since we are publishing her mom’s book next week.

A Women with a Veil - Photo courtesy of ©iStockphoto.com/hidesy, Image #886115

Photo courtesy of ©iStockphoto.com/hidesy

It’s been a while since I’ve seen MTV, but I was flabbergasted. I could not believe the sensuality and decadence I witnessed. Gail and I finally had to turn it off. We just couldn’t take it any more.

When WOW Becomes Not-WOW

When Apple introduced the original iPhone last summer, it was a complete WOW experience. People expected a new phone, but their expectations were shaped entirely by their previous experiences with cell phones. As a result, Apple exceeded the market’s expectations. The company reinvented the cell phone and WOWed the market.

3G iPhone

Among other things, Apple redefined voice mail and Web browsing on a mobile device. The company married a phone to an iPod and threw in an amazing touch-screen interface to boot. The device has proven so popular that Apple has sold five million phones in the last year.

Top Ten Book Publishers in America (Through March 2008)

It’s been more than a year since I updated our list of the Top Ten Publishers in America. Because of some changes in the available point-of-sale data, we were not able to get create a reliable ranking. However, we have seen an improvement in recent months. It’s not perfect, but we do believe it represents the best data currently available.

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