Seth Godin is one of my very favorite business authors. His first book, Permission Marketing (1999), helped me understand the importance of crafting messages that are anticipated, personal, and relevant. It shaped the way I think about the Internet as a communications medium.

Since that time, Seth has written many bestselling books on marketing, including The Purple Cow, Word of Mouth Marketing, and, his newest, Tribes. Each time he has challenged the status quo and turned conventional thinking on its head.

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