When I talk about building a home base for your platform, people naturally assume I’m referencing a blog. But this is only one possibility. Your home base could just as easily be a podcast or vlog (i.e., a video blog).
As I explain in my book, Platform, the key attribute of a home base is that it is a place in cyberspace that you own and control. This is different than an “embassy” (e.g., Facebook, Twitter, LinkedIn, Google+, or Pinterest), which is place you don’t own but where you have a presence. On a home base you have 100 percent control of your messaging and brand.
I’d like to invite you to join me for a free, LIVE Platform Teleseminar on Tuesday, June 19th at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific).
During the call, I’ll share several HELPFUL TIPS to help you jumpstart your own platform or expand your existing one. I’ll share specific visibility-generating advice for authors, entrepreneurs, pastors, professional speakers, small business owners, corporate brand managers, and more.
I thought it would be cool to create an infographic for my new book, Platform: Get Noticed in a Noisy World. Thanks to Dave Whitlock of Principle Design for creating this for me. Click here to download the full-size PDF.
Feel free to share this graphic with others. There is code just below the image where you can easily embed it within your website or blog.
Include this on your website:
Question: What do you think of this infographic? You can leave a comment by clicking here
UPDATE: Sorry, this bonus offer has now expired!
Today, I am launching my new book, Platform: Get Noticed in a Noisy World (Nashville: Thomas Nelson). To celebrate, I am giving away seven bonuses worth $375.98 to everyone who buys a copy this week and e-mails me the receipt. I’ll share the details in a moment.
I won’t spend time in this post telling you about the book. I have created an entire page for that purpose, complete with endorsements from 27 people who were kind enough to read it before publication, including Seth Godin, Chris Brogan, Dave Ramsey, John Maxwell, and many, many others.
Every morning while getting dressed I have The Today Show playing in the bathroom. I enjoy catching up on the news and getting the forecast for the day’s weather.
At least until the commercials come on.
I need your help. Part of building your PLATFORM is recognizing you need others to help you along the way. That’s true for you. It’s true for me.
Photo courtesy of ©iStockphoto.com/Photomorphic
As we’re approaching the launch of my new book, I’ve decided to try something different. I am inviting 100 of my readers to join me in creating a special “Platform Launch Team.” It’s a peer group of people who are willing to roll up their sleeves and help get the word out about the book.
My new book, Platform: Get Noticed in a Noisy World, has just started shipping to bookstores. The official publication date is Tuesday, May 22. In a moment, I’ll tell you why you should WAIT until then to buy it.
First, let me tell you a little about the book.
Last week, I spoke at the Catalyst Conference in Irvine, California on the topic of my new book, Platform: Get Noticed in a Noisy World (Thomas Nelson, May 22). As part of my introduction, I shared how my audience has grown since I started blogging in April of 2004.
Note that these numbers reflect my average monthly unique visitors. I simply took the total number of unique visitors for the year and divided by twelve months (or in the case of 2004, eight months). With the exception of the first few years, this data came from my Google Analytics account.
My monthly blog traffic is up 164 percent over the same month last year. Mindy, my advertising director, is pressuring me to raise my rates, to bring them more in line with the market.
Click on above image to purchase an ad
I told her that I wanted to wait until May 1st. I want to give you, my faithful reader, an opportunity to get more than double the impressions at the same old price.
Welcome to my new podcast, This Is Your Life. Like my blog, it is dedicated to the theme of intentional leadership. My goal is to help you live with more passion, work with greater focus, and lead with extraordinary influence.
Podcast: Subscribe in iTunes | Play in new window
I plan to talk about the same topics I discuss here on my blog, namely:
Today I was talking with a New York Times bestselling author. He was explaining to me how he had used video to drive his most recent book onto the best sellers list. “Nothing sells like video,” he explained.
Many authors have done this in the past few years, including Brendon Burchard, Gary Vaynerchuck and Chris Brogan.