4 Reasons You Should Consider Launching Your Own Podcast

When I talk about building a home base for your platform, people naturally assume I’m referencing a blog. But this is only one possibility. Your home base could just as easily be a podcast or vlog (i.e., a video blog).

Two Businessmen Recording a Podcast - Photo courtesy of ©iStockphoto.com/eezsnow, Image #3868197

As I explain in my book, Platform, the key attribute of a home base is that it is a place in cyberspace that you own and control. This is different than an “embassy” (e.g., Facebook, Twitter, LinkedIn, Google+, or Pinterest), which is place you don’t own but where you have a presence. On a home base you have 100 percent control of your messaging and brand.

Join Me for a FREE Platform Teleseminar

I’d like to invite you to join me for a free, LIVE Platform Teleseminar on Tuesday, June 19th at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific).

Michael Hyatt Broadcasting from His Home Studio

During the call, I’ll share several HELPFUL TIPS to help you jumpstart your own platform or expand your existing one. I’ll share specific visibility-generating advice for authors, entrepreneurs, pastors, professional speakers, small business owners, corporate brand managers, and more.

5 Steps to Building Your Platform [Infographic]

I thought it would be cool to create an infographic for my new book, Platform: Get Noticed in a Noisy World. Thanks to Dave Whitlock of Principle Design for creating this for me. Click here to download the full-size PDF.

Feel free to share this graphic with others. There is code just below the image where you can easily embed it within your website or blog.

Five Steps to Building Your Platform Infographic

Include this on your website:

Question: What do you think of this infographic? You can leave a comment by clicking here.

7 Reasons to Buy My New Book Now

UPDATE: Sorry, this bonus offer has now expired!

Today, I am launching my new book, Platform: Get Noticed in a Noisy World (Nashville: Thomas Nelson). To celebrate, I am giving away seven bonuses worth $375.98 to everyone who buys a copy this week and e-mails me the receipt. I’ll share the details in a moment.

I won’t spend time in this post telling you about the book. I have created an entire page for that purpose, complete with endorsements from 27 people who were kind enough to read it before publication, including Seth Godin, Chris Brogan, Dave Ramsey, John Maxwell, and many, many others.

Join the Platform Launch Team and Receive 5 Exclusive Benefits

I need your help. Part of building your PLATFORM is recognizing you need others to help you along the way. That’s true for you. It’s true for me.

Group of People Sharing a Passion - Photo courtesy of ©iStockphoto.com/Photomorphic, Image #19661855

Photo courtesy of ©iStockphoto.com/Photomorphic

As we’re approaching the launch of my new book, I’ve decided to try something different. I am inviting 100 of my readers to join me in creating a special “Platform Launch Team.” It’s a peer group of people who are willing to roll up their sleeves and help get the word out about the book.

4 Insights I Gleaned from Building My Own Platform

Last week, I spoke at the Catalyst Conference in Irvine, California on the topic of my new book, Platform: Get Noticed in a Noisy World (Thomas Nelson, May 22). As part of my introduction, I shared how my audience has grown since I started blogging in April of 2004.

Eight years of blog traffic

Note that these numbers reflect my average monthly unique visitors. I simply took the total number of unique visitors for the year and divided by twelve months (or in the case of 2004, eight months). With the exception of the first few years, this data came from my Google Analytics account.

Advertise on My Blog Before the Rates Go Up on May 1st

My monthly blog traffic is up 164 percent over the same month last year. Mindy, my advertising director, is pressuring me to raise my rates, to bring them more in line with the market.

Advertising Pricing Table

Click on above image to purchase an ad

I told her that I wanted to wait until May 1st. I want to give you, my faithful reader, an opportunity to get more than double the impressions at the same old price.

#001: 10 Ways to Generate More Blog Traffic [Podcast]

Welcome to my new podcast, This Is Your Life. Like my blog, it is dedicated to the theme of intentional leadership. My goal is to help you live with more passion, work with greater focus, and lead with extraordinary influence.

This Is Your Life, Episode 001 Art

Play

I plan to talk about the same topics I discuss here on my blog, namely:

The Power of Video to Sell Your Products and Services

Today I was talking with a New York Times bestselling author. He was explaining to me how he had used video to drive his most recent book onto the best sellers list. “Nothing sells like video,” he explained.

Many authors have done this in the past few years, including Brendon Burchard, Gary Vaynerchuck and Chris Brogan.