At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard.
According to Lysa, the most important thing you can do in marketing is create powerful conversations around your product or service. In other words, make your products remark-able.
I’m pleased to announce that Platform University is officially open. My team has been working on it for months, and I am so excited to be able to share it with you.
I won’t repeat what we have on the Platform University site, but I would like to encourage you to check it out today.
A young man once asked a wise old woman, “When is the best time to plant an oak tree?” She answered: “Twenty years ago.” He then asked, “When is the second best time?” She answered, ”Today.”
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So it is with a platform.
It would have been great if you had started five or ten years ago. But if you haven’t, 2013 is the best time ever to launch yours or take it to the next level.
When you are in the business of selling intellectual property—books, courses, speeches—you have to work hard to make the product tangible to your prospect. You have to help them see what they are buying.
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This is why, for example, publishers produce the book jacket or cover months before the book is manufactured and oftentimes before it is even written. Increasingly, publishers render these in 3-D images to make them look even more real.
Ever since my book, Platform: Get Noticed in a Noisy World, hit the bestseller lists, I have been asked how I did it. Aspiring authors want to know what they can do to enhance their chances of success.
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I spoke on this topic yesterday in New York City under the title, “My Bestseller Launch Formula: How I Mobilized My Tribe to Drive My Book onto the Bestsellers List.” It was well-received, so I thought I would share the highlights here.
When I talk about building a home base for your platform, people naturally assume I’m referencing a blog. But this is only one possibility. Your home base could just as easily be a podcast or vlog (i.e., a video blog).
As I explain in my book, Platform, the key attribute of a home base is that it is a place in cyberspace that you own and control. This is different than an “embassy” (e.g., Facebook, Twitter, LinkedIn, Google+, or Pinterest), which is place you don’t own but where you have a presence. On a home base you have 100 percent control of your messaging and brand.
I’d like to invite you to join me for a free, LIVE Platform Teleseminar on Tuesday, June 19th at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific).
During the call, I’ll share several HELPFUL TIPS to help you jumpstart your own platform or expand your existing one. I’ll share specific visibility-generating advice for authors, entrepreneurs, pastors, professional speakers, small business owners, corporate brand managers, and more.
I thought it would be cool to create an infographic for my new book, Platform: Get Noticed in a Noisy World. Thanks to Dave Whitlock of Principle Design for creating this for me. Click here to download the full-size PDF.
Feel free to share this graphic with others. There is code just below the image where you can easily embed it within your website or blog.
Include this on your website:
Question: What do you think of this infographic? You can leave a comment by clicking here
UPDATE: Sorry, this bonus offer has now expired!
Today, I am launching my new book, Platform: Get Noticed in a Noisy World (Nashville: Thomas Nelson). To celebrate, I am giving away seven bonuses worth $375.98 to everyone who buys a copy this week and e-mails me the receipt. I’ll share the details in a moment.
I won’t spend time in this post telling you about the book. I have created an entire page for that purpose, complete with endorsements from 27 people who were kind enough to read it before publication, including Seth Godin, Chris Brogan, Dave Ramsey, John Maxwell, and many, many others.
Every morning while getting dressed I have The Today Show playing in the bathroom. I enjoy catching up on the news and getting the forecast for the day’s weather.
At least until the commercials come on.
I need your help. Part of building your PLATFORM is recognizing you need others to help you along the way. That’s true for you. It’s true for me.
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As we’re approaching the launch of my new book, I’ve decided to try something different. I am inviting 100 of my readers to join me in creating a special “Platform Launch Team.” It’s a peer group of people who are willing to roll up their sleeves and help get the word out about the book.