A little over a year ago, we launched Platform University. Since that time, it has been fascinating to watch how the world of platform-building has changed.
Working at the Desk in My Library
If you want the short version, it is this: platform building is getting easier every year. For the first time in history, ordinary people can build a real business or take their existing business to a new level.
This is something I have never done on my podcast—an interview. However, this opportunity was too good to pass up.
image courtesy of Gary Vaynerchuk
Recently, I had the chance to sit down with Gary Vaynerchuk, author of the new bestseller, Jab, Jab, Jab, Right Hook.
This is one one of the best social media books I have read in a long time. In fact, I had a hard time getting through it, because I kept stopping to implement Gary’s step-by-step recommendations.
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Your business’ website is everything. So how do you make sure it’s designed to perform its primary duty—converting visitors to customers? Let’s find out…
Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that performs for your business.
I can’t believe it’s been almost nine months since we launched Platform University. It has been more successful than I could have imagined. The feedback from our members has been stellar.
We extended the introductory price of $25 a month longer than we initially planned. However, the price is going up to $30 a month on Friday, September 13. Until then, you can still get in at the old price and save $60 a year!
More than 6,000 people have used this simple tutorial to set up their own self-hosted WordPress site. And now, for a limited time, Bluehost is offering a special for my readers for only $3.95 a month
. Honestly, this is a steal. Get it while you can!
The easiest way to build a platform in today’s world is to start a blog. While you can do this with free hosted options like WordPress.com, TypePad.com, and Blogger.com, you will get the most control by using self-hosted WordPress. This is what most serious bloggers use. It is what I use here at MichaelHyatt.com.
However, this is where many people get stuck. They assume that the process of setting up a hosting service and installing WordPress is complicated and time-consuming. It’s not.
Nearly ten years ago, I made my first sale online for a $7.95 ebook. You would have thought I had just won the lottery. Dancing, high fives, pictures and a huge ego boost—all from one measly sale of $7.95.
Photo Courtesy of ©iStockphoto.com/Shep2
Now I’d like to tell you that from that day forward I became this “sales machine,” but that wouldn’t be true. Anytime you make something available for sale, self-doubt will kick in no matter how much experience you have.
At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard.
According to Lysa, the most important thing you can do in marketing is create powerful conversations around your product or service. In other words, make your products remark-able.
I’m pleased to announce that Platform University is officially open. My team has been working on it for months, and I am so excited to be able to share it with you.
I won’t repeat what we have on the Platform University site, but I would like to encourage you to check it out today.
A young man once asked a wise old woman, “When is the best time to plant an oak tree?” She answered: “Twenty years ago.” He then asked, “When is the second best time?” She answered, ”Today.”
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So it is with a platform.
It would have been great if you had started five or ten years ago. But if you haven’t, 2013 is the best time ever to launch yours or take it to the next level.
When you are in the business of selling intellectual property—books, courses, speeches—you have to work hard to make the product tangible to your prospect. You have to help them see what they are buying.
Photo courtesy of ©iStockphoto.com/mariusFM77
This is why, for example, publishers produce the book jacket or cover months before the book is manufactured and oftentimes before it is even written. Increasingly, publishers render these in 3-D images to make them look even more real.
Ever since my book, Platform: Get Noticed in a Noisy World, hit the bestseller lists, I have been asked how I did it. Aspiring authors want to know what they can do to enhance their chances of success.
Photo courtesy of ©iStockphoto.com/jcarillet
I spoke on this topic yesterday in New York City under the title, “My Bestseller Launch Formula: How I Mobilized My Tribe to Drive My Book onto the Bestsellers List.” It was well-received, so I thought I would share the highlights here.