You can’t listen to the news for five minutes without hearing a story about the Swine Flu. It is amazing at how this has taken center stage in just a few weeks. By the sound of things, you would think we are on the edge of a pandemic, not unlike what Stephen King described in his novel, The Stand.

In times like these, it is important to maintain perspective. I did a quick search on Google and found the leading causes of death in the U.S. The most recent data I could find were from 2004. These are the annual numbers: Continue Reading

I’m tired of the relentless torrent of bad news coming from the media. I feel like I am stuck in a recession version of Ground Hog Day. The names and places change with each story, but underneath the veneer, it’s the same story-line:

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If you want more bad news, then don’t read this post. But if you are tired of reading about bailouts, bankruptcies, and poor earnings, keep reading.

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The long, seemingly endless election is finally over. Barack Obama is our new President. His victory was clear and decisive.

I have personally never witnessed a more bitter election. My own household was sharply divided. Continue Reading

Last week we published Through the Storm by Lynne Spears, mother of Britney and Jamie Lynn. The book appeared in the Amazon top 100 bestsellers for most of last week.

As part of the launch, Lynne appeared on The Today Show, Entertainment Tonight, The Rachael Ray Show, ShowBiz Tonight, and Inside Edition. Continue Reading

I watched MTVs VMA awards last night. Some of my daughters’ friends are in the band Paramore, and they were nominated for an award. And—to be honest—I wanted to see how Britney Spears would do, since we are publishing her mom’s book next week.

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It takes years to build a brand. Unfortunately, there aren’t many shortcuts. You build a brand—like a reputation—one impression at a time. Every encounter with a customer results in either a “deposit” or a “withdrawal” in your “brand account.”

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A couple of weeks ago, I made an offer to bloggers. I told them that we would send them a free copy of The Faith of Barack Obama by Stephen Mansfield in exchange for their agreement to write a 200-word review of the book.

I did not require that the reviews be positive. My thinking is that any publicity would helpful, even if it is negative. Interestingly, nearly all of the reviews have been positive.

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For every athlete who made it to the Olympics, there are hundreds—probably thousands—who tried out. Here are a few who didn’t quite make the cut. All I can say is “Ouch!”

The Evangelical Christian Publishers Association (ECPA) just announced that our Word of Promise audio bible won the “Book of the Year” award for 2008. Wayne Hastings, Senior Vice President and Group Publisher for our Bible & Reference Group, accepted the award at the Christian Book Awards, held in Orlando, Florida, at the International Christian Retail Show (ICRS).

The amazing thing is that it is the first time in the 30-year history of the award that it went to a non-book. Think about it. First, it’s an audio Bible, rather than a traditional print book. Second, it’s a Bible rather than a book. This is fascinating. What does it mean for the future of publishing?

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