The Seven Levels of Preparation

“Hi. My name is Mike, and I’m a prepaholic.” If there was a support group for people who over-prepare, I would be a charter member.

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Much of my job involves making presentations—to boards, banks, investors, authors, agents, customers, employees, vendors, the media—you name it. Each one of these represents an opportunity to make a “brand impression,” for myself and for the company I represent.

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