23 May 2009

How to Better Manage Your Twitter Followers

Twitter has increasingly become a part of my life. In fact, I would say that it is almost more important than email. I find myself using it for nearly everything. In addition, it is fast becoming the center of our social marketing hub here at Thomas Nelson.

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Since I have several thousand followers and am following several thousand, it is critical that I have a Twitter program that helps me manage my Twitter stream (which Twitter refers to as a “timeline”). I can’t afford to give the same amount of attention to all followers. Instead, I have to be able to segment them into distinct groups: family, friends, co-workers, authors, gurus, etc. Continue Reading

19 May 2008

The Beginner’s Guide to Twitter

This post is a 20-minute guide to Twitter for non-techies. (If you don’t know what Twitter is, you can start with my first post on the topic, Twitter-dee, Twitter-dum. If you still aren’t convinced, then read 12 Reasons to Start Twittering.)

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04 May 2008

12 Reasons to Start Twittering

I originally committed to using Twitter for 30 days. So far, I have enjoyed the service and intend to keep using it. My wife, Gail, and four of my five daughters are active. I have sure this is one of the reasons I am still using it.

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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