I have been trying to figure out some way to communicate with our employees on some sort of regular basis. I considered a “Webcast.” In fact, we even video-taped one. But, frankly, it looked forced and artificial. We ended up scuttling the project.

I also considered sending out a semi-regular e-mail blast. This certainly has its advantages. For starters, I can communicate to almost every employee without any initiative on their part. In addition, it’s free.

However, after thinking about it for a few weeks and after consulting with a few of our executives, I decided to set up a blog (short for “Web Log”). That’s what you are reading now.

I think it has several advantages:

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