09 November 2008

35
Why Every Author Needs a Powerful Online Presence

A while back, I posted “4 Surprising Conclusions About Author Websites”. In case you missed it, I concluded that, for authors, building a powerful online presence doesn’t appear to have much to do with having (1) slick graphics or state-of-the-art technology, (2) a large media platform, (3) a large organization behind you, or (4) a young, hip image.

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08 November 2008

39
4 Surprising Conclusions About Author Websites

A few weeks ago, in preparation for a meeting with one of my biggest authors, I visited his website. I was reminded again how many authors think that by just hanging a website in cyberspace they are somehow building their brand. As it turns out, not so much.

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ABOUTME

I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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