13 November 2009

Don’t Leave the “Social” Out of Social Media

This is a guest post by Peter Pollock. He is originally from England but now resides in California. He owns his own web-hosting business (Heavenly Hosts), is a stay-at-home dad, a missionary, and a pastor in Hands and Feet. He is an avid blogger and is active on Twitter and Facebook. If you want to guest post on this blog, check out the guidelines here.

I am constantly shocked and amazed at how badly some people and organizations understand and use Social Media. Some, it seems, believe that Social Media sites are places to advertise and nothing else, but surely that defeats the purpose of these sites being “social.”

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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