One of the most popular features at Platform University is our “Member Makeover.” Each month, Megan Miller, our dean, and I review the platform of one of our members, including their blog and social media presence. Then, in a screencast, we share our overall evaluation and specific recommendations.
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After doing this now for several months, we find ourselves returning to the same basic framework. I thought it might be helpful to share this with you as you think about launching or taking your personal brand to the next level.
One of the first questions you must answer as a would-be platform-builder is this: What do I name my site? This is also one of the questions I am most frequently asked when speaking on the topic of Platform.
You basically have four options:
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The easiest way to build a platform in today’s world is to start a blog. While you can do this with free hosted options like WordPress.com, TypePad.com, and Blogger.com, you will get the most control by using self-hosted WordPress. This is what most serious bloggers use. It is what I use here at MichaelHyatt.com.
However, this is where many people get stuck. They assume that the process of setting up a hosting service and installing WordPress is complicated and time-consuming. It’s not.
In this short video, I tell you my four simple steps to starting a blog. It may sounds basic, but creating quality content and getting it into the hands of your readers is the foundation for building a successful platform. If you don’t have this, nothing else matters.
Whether you are starting your first blog, or have been at it for a while, here are four essential steps you can’t afford to miss:
I recently interviewed social media strategist and Facebook expert Amy Porterfield about how to use Facebook to create massive engagement and build tribes. Her suggestions really got my wheels turning about what is possible, not just for my platform, but for yours, too.
Now, full-disclosure, I’m a Facebook novice. Twitter has been my primary focus. But what I learned from Amy is that I’ve been underutilizing a major tool for connecting with my audience.
I speak a lot on the topic of platform-building. Inevitably, during the Q&A time following my speech, I get asked, “How can I find time for social media? I am so busy now. I can’t imagine adding one more thing.”
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I understand this feeling. However, if you want to leverage your leadership and increase your impact, you must make time for social media.
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I’d like to invite you to join me and my friend Jeff Goins for a free, LIVE platform-building teleseminar on Thursday, June 20th at 8:00 p.m. Eastern Time (7:00 p.m. Central, 6:00 p.m. Mountain, 5:00 p.m. Pacific).
2013 Platform Conference, Nashville, Tennessee
During the call, I’ll be interviewing Jeff, who will share how he …
According to psychologists, most people have a greater fear of public speaking than of death. As someone who trains speakers professionally, I can attest this is true.
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It certainly was for me. Even after I had been speaking publicly for years, I still struggled with fear. Even when I was well-prepared. This happened nearly every time I spoke.
Can you use a published book to launch your platform? Can you use it as a catalyst to build a media empire? You bet. Dave Ramsey is living proof.
What many people don’t know is that Dave self-published his first book, Financial Peace in 1992. He began selling it by mail and out of the trunk of his car.
Last September, I announced we had begun development on the Get Noticed! Theme for WordPress. My goal was to create a powerful, easy-to-use theme for anyone wanting to build their own platform.
The theme entered beta testing in mid-January. Our faithful testers found some bugs (just as we had hoped) and made some great suggestions for additional features.
Generating quality blog content is a lot of work. However, you don’t have to do it all yourself. You can use video interviews to bring in outside expertise. It’s simple and inexpensive.
I have done this repeatedly on my blog. Two people who are particularly good at this are Jamie Tardy and David Siteman Garland. Their blogs are almost exclusively video interviews.