I create a lot of content across my blog, podcast, online courses, books, and membership site. And sometimes readers and other content creators wonder about my strategy.
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The other day I heard from a reader who not only follows my blog and podcast, but is also a Platform University member and follows #VirtualMentor. When he heard about my new Influence and Impact Summit, he was shocked. “You produce so much great content that it’s becoming almost impossible to follow you fully,” he said. “What is your strategy?”
Well, I’ll tell you.
Some days, I wish I’d never met Google Analytics. I mean, a couple of clicks shows me everything from my blog’s unique monthly visitors to what post a reader in Oslo is reading right now. It’s amazing! And honestly, it’s depressing.
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The metrics can get maddening—even addicting—when building a platform. After all, we’re building. And anything we pour our time, passions, and money into needs to prove its worth. We want to see progress. Daily.
Every author wants to sell a million copies of their book, but most won’t sell more than a few thousand. Why?
In my experience, most authors never think through what it takes to sell a large number of books—or build a plan to actually do it.
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The votes are in, and Mike Berry
has won an official Platform University
makeover. See the winning video below. I am thrilled to award him a full-service, bumper-to-bumper branding overhaul. Congrats, Mike!
One of the things I love most about Platform University is our ability to help platform-builders at all levels reach more people and create a bigger impact.
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One way we’ve done that is through platform makeovers. Last year we received an incredible response to the work we did with Jackie Bledsoe. Now we’re ready to do it again.
Odds are good you have a story to tell and a message to share. But do you know how to get the attention of a publisher?
Along with a powerful personal platform, you also need an irresistible book proposal. If you had just one shot to hold a publisher’s interest and sell them on your book, what would you say? What would include in your pitch?
These days everyone knows that you need a platform to get published. But if you’re like a lot of people I meet, you’re overwhelmed, short on time, and not sure where to begin. It feels impossible. But what if I told you it’s easier than you think?
Part of our problem is that we blow things out of proportion. We think we need a massive celebrity-sized platform. I used to think that. Maybe you think that too.
But here’s the good news. It doesn’t take huge platform—just an engaged one. And that’s within your reach.
Momentum is a beautiful thing when you’ve got it. But sometimes it can feel like we’re just sitting in the water going nowhere. I’ve certainly felt that.
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When I first started blogging, I was only drawing a few hundred visitors a month to my site. No matter what I tried it seemed like I couldn’t get any real momentum.
“Becalmed” is the word sailors use for this. Maybe there’s no wind on the water, or it’s blocked by land. Whatever the reason, our sails are slack and our boat just drifts along.
Welcome to Season 3, Episode 7 of the This Is Your Life podcast. In this seventh episode, Michele Cushatt and I discuss five proven platform-building actions you can do in just thirty minutes a day.
Building a platform can feel daunting. There are so many different tactics, tricks, and tools it can seem like too much to manage. But it doesn’t have to be overwhelming. These five simple actions will get big results with a small time commitment.
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In our direct-access economy, there are few assets more valuable than a good email list. But what qualifies a list as good?
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The first answer is usually size. We base our value judgment on how many people are on the list. It’s the same for social media metrics. The more the merrier.
But not so fast. Reach is not the same as influence.
When I first started blogging social media was practically nonexistent. Now it’s a major driver of traffic.
Unfortunately, with all the new platforms and strategies, it’s more complicated and time-consuming than ever. Or, at least, it was until I found CoSchedule.
Some people are uneasy or even defensive about making money—as if doing so is an imposition on others, or worse. Because of that many are hesitant to monetize their platforms.
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When I first started blogging, monetization didn’t even occur to me. But I had expenses that began growing as my reach expanded. I joined the Amazon affiliate program to offset my costs, and eventually started selling space for select advertisers.
I felt odd about it at first, like I was somehow taking advantage.