These days everyone knows that you need a platform to get published. But if you’re like a lot of people I meet, you’re overwhelmed, short on time, and not sure where to begin. It feels impossible. But what if I told you it’s easier than you think?
Part of our problem is that we blow things out of proportion. We think we need a massive celebrity-sized platform. I used to think that. Maybe you think that too.
But here’s the good news. It doesn’t take huge platform—just an engaged one. And that’s within your reach.
Momentum is a beautiful thing when you’ve got it. But sometimes it can feel like we’re just sitting in the water going nowhere. I’ve certainly felt that.
Courtesy of iStock/DavorLovincic
When I first started blogging, I was only drawing a few hundred visitors a month to my site. No matter what I tried it seemed like I couldn’t get any real momentum.
“Becalmed” is the word sailors use for this. Maybe there’s no wind on the water, or it’s blocked by land. Whatever the reason, our sails are slack and our boat just drifts along.
Welcome to Season 3, Episode 7 of the This Is Your Life podcast. In this seventh episode, Michele Cushatt and I discuss five proven platform-building actions you can do in just thirty minutes a day.
Building a platform can feel daunting. There are so many different tactics, tricks, and tools it can seem like too much to manage. But it doesn’t have to be overwhelming. These five simple actions will get big results with a small time commitment.
Listen to the Audio
Subscribe to Podcast in iTunes
In our direct-access economy, there are few assets more valuable than a good email list. But what qualifies a list as good?
Courtesy of iStock/miappv
The first answer is usually size. We base our value judgment on how many people are on the list. It’s the same for social media metrics. The more the merrier.
But not so fast. Reach is not the same as influence.
When I first started blogging social media was practically nonexistent. Now it’s a major driver of traffic.
Unfortunately, with all the new platforms and strategies, it’s more complicated and time-consuming than ever. Or, at least, it was until I found CoSchedule.
Some people are uneasy or even defensive about making money—as if doing so is an imposition on others, or worse. Because of that many are hesitant to monetize their platforms.
Courtesy of Defense Imagery
When I first started blogging, monetization didn’t even occur to me. But I had expenses that began growing as my reach expanded. I joined the Amazon affiliate program to offset my costs, and eventually started selling space for select advertisers.
I felt odd about it at first, like I was somehow taking advantage.
I’ve been an advocate for robust online conversations since I started blogging over a decade ago. But I’ve recently decided to remove the comment section from my blog. Here’s why.
I’ve used the third-party Disqus commenting platform for several years now. I love its functionality and the way it facilitates conversation. But I don’t love the company’s new advertising strategy, which places content-related ads in the comment feed of blogs and publications like mine.
As if fighting spam isn’t hard enough already.
We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?”
Photo credit: Istockphoto.com/Kuzma
A friend recently asked for my input on why her product launch failed. She was using a sophisticated and proven launch method, one I’ve used myself, but she didn’t get a single order for her course.
Most of us in business have been there at one time or another. As just one of many examples, I tried to launch a book about protecting personal privacy one month before 9/11. Guess what no one cared about after 9/11? The result was that book sold less than 10 percent what my prior book had done. So how can we increase our chances of launch success?
This is a guest post by Jackie Bledsoe. He is an author, blogger, and speaker, but first and foremost a husband and father of three, who helps men better lead and love their families. Rebooting his platform is the focus of my latest video series, Your Platform Makeover
. You can read his blog
and follow him on Twitter
Have you felt like your platform is stuck in neutral—or worse, reverse? For about a year I’d been wanting to make some changes to my blog and platform. I was looking for something, anything to help me stand out from the crowd. But not much changed, and I felt my platform was stagnant—until recently.
My Website After My Platform Makeover
For those of you who’ve read Michael’s recent posts, you may recognize that my platform and story were the subject of his Your Platform Makeover video series.
I was given the opportunity to receive coaching and work directly with Michael and his team through the process of tweaking my platform so I could take it to another level. It was an amazing experience!
It’s not as difficult as it might seem to get your message the attention it deserves, especially when so many others are doing it so poorly. All you need to do is to make a few small changes to really move the needle.
Blogger and speaker Jackie Bledsoe is a regular guy with a important message to share on helping men lead and love their families. He’s getting traction, but not the kind he needs to really break out from the crowd.
He has a book coming out soon, and he knows a bigger platform would dramatically improve his chances of success. However, he’s not sure where to start. It seems overwhelming. (Sound familiar?)
In my new, free video series, Your Platform Makeover I give Jackie an intensive, high-octane reboot. And the great news is that everything I show him can also help you skyrocket your blog’s traffic, growth, and impact.
Are you frustrated that you aren’t getting the attention your message deserves? Do you know your message matters but can’t understand why more people aren’t finding and consuming the content you’re creating? Do you feel like you’re just spinning your wheels and not making any progress?
If so, you’re not alone. The good news is that it’s not your fault. You simply don’t know what the pros know.
What your platform needs to reach its true potential is a makeover—and not just any makeover. You need a hyper-focused, high-octane reboot that will take you from “before” to “after” in a flash. I’m going to show you exactly how to do that in my new, free video series, Your Platform Makeover.