A little over a year ago, we launched Platform University. Since that time, it has been fascinating to watch how the world of platform-building has changed.
Working at the Desk in My Library
If you want the short version, it is this: platform building is getting easier every year. For the first time in history, ordinary people can build a real business or take their existing business to a new level.
If there is one frustration that I hear more than any other from people working on their platform, it’s that they’re not going far enough fast enough. They get stuck on being stuck and discouraged whenever someone goes flying by.
My grandson, Jonah, age three
If you’re one of these people, you’re in luck. My grandson Jonah has the answer.
He’s only three years old but zooms past older kids at the park on his little two-wheeler. Unlike a lot of those older kids, he doesn’t have training wheels on his bike. They’re astonished when he zips by, peddling like he’s going to win the Tour de France.
When I left the corporate suite at Thomas Nelson I planned to write and speak full time. And that’s exactly what I did at first. One year in fact I gave over 40 keynotes. It felt great! It also felt totally, utterly, completely exhausting.
Six Reasons to Stay Home More—My Wife, Gail, and Five Daughters
I had come to the realization that, even as an executive in a major corporation, ultimately all of us are freelancers. Some just have more customers than others. And the more customers you have the better chance you have at thriving in uncertain times.
When I began writing my blog, I wanted to reach everyone. Young, old, and anyone in-between. Choosing everyone as my audience seemed like a wise choice. It would give me the widest reach.
Photo Courtesy of ©shutterstock.com/d13
But, man oh man, was I ever wrong. I should have considered narrowing my audience and writing for one specific person.
Over the course of my career, I’ve listened to thousands of sales pitches. These have come from authors, speakers, vendors, employees, investors, and even politicians.
Some of these pitches were remarkable; most were not. Those making them squandered the opportunity to make the sale. What they needed was a carefully-crafted “elevator pitch.”
Writing is lonely but fascinating work. That’s why I love talking to other writers, especially accomplished ones like my good friend, Max Lucado. I had the privilege of being his publisher for many years.
As you probably know, Max is the author of almost 100 books with more than 80 million copies in print. There are probably less than five authors in the world who are that prolific—or that successful. It’s mind-boggling.
A while back I had the opportunity to sit down with Max and talk about his writing process. In this five-minute interview, he shares:
Several months ago, I hosted a teleseminar with Jeff Goins. If you don’t know, Jeff is a full-time author, blogger, and speaker. I wanted to re-post it here as a way of introducing you to his Tribe Writers course (more about that in a minute).
We had some technical challenges in the call when we were both suddenly dropped by Skype—twice!—but we kept forging ahead. Regardless, Jeff shared some powerful content for anyone who is serious about building an online platform.
Click to Listen
Podcast: Subscribe in iTunes | Play in new window
Specifically, Jeff explained how he:
Your business’ website is everything. So how do you make sure it’s designed to perform its primary duty—converting visitors to customers? Let’s find out…
Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that performs for your business.
When I started blogging, using my platform to make money was the furthest thing from my mind. Back then, I just wanted to share my ideas and connect with others.
Now that I’ve build an entire business around my platform, that may be hard to believe. But, I just didn’t know what was possible, and I definitely didn’t know how to get started.
For the first five years of my blogging career, I gave all my content away for free. Then I began running some ads, selling an e-book or two, and charging to give speeches.
Photo courtesy of ©iStockphoto.com/BanksPhotos
Even though I continued to give my blog content away for free, it was a difficult transition. For some reason, I felt like I was “selling out.”
I know it sounds like hyperbole, but I’m dead serious. The market is more crowded than ever. To succeed, you need a platform. We designed The Platform Conference to help you build yours—fast!
- Do you feel overwhelmed and uncertain about how to start?
- Have you plateaued and don’t know how to move forward?
- Do you need the inspiration to take your platform to the next level?