When I started blogging, using my platform to make money was the furthest thing from my mind. Back then, I just wanted to share my ideas and connect with others.
Now that I’ve build an entire business around my platform, that may be hard to believe. But, I just didn’t know what was possible, and I definitely didn’t know how to get started.
For the first five years of my blogging career, I gave all my content away for free. Then I began running some ads, selling an e-book or two, and charging to give speeches.
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Even though I continued to give my blog content away for free, it was a difficult transition. For some reason, I felt like I was “selling out.”
I know it sounds like hyperbole, but I’m dead serious. The market is more crowded than ever. To succeed, you need a platform. We designed The Platform Conference to help you build yours—fast!
- Do you feel overwhelmed and uncertain about how to start?
- Have you plateaued and don’t know how to move forward?
- Do you need the inspiration to take your platform to the next level?
Gail and I just returned last night from Experts Academy in Santa Clara, California. This four-day event is hosted by Brendon Burchard, author of The Millionaire Messenger. It is one of the top three events I have ever attended.
In addition to Brendon—who is perhaps the most energetic and inspiring presenter I have ever heard—we heard from several surprise speakers. These included Marie Forleo, Jeff Walker, Chalene Johnson, and Marianne Williamson. I took notes non-stop for four days. While I didn’t agree with everything, I learned from everyone.
Admit it, you’ve thought about writing a book. According to a recent reader survey, 61.5% of my blog readers have thought about writing a book. Is it time for you to stop thinking and start doing?
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Being a published author has done more for my career—and my income—than I could have ever imagined. It has opened doors of opportunity I couldn’t have dreamed were possible. It can happen for you, too.
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I can’t believe it’s been almost nine months since we launched Platform University. It has been more successful than I could have imagined. The feedback from our members has been stellar.
We extended the introductory price of $25 a month longer than we initially planned. However, the price is going up to $30 a month on Friday, September 13. Until then, you can still get in at the old price and save $60 a year!
One of the most popular features at Platform University is our “Member Makeover.” Each month, Megan Miller, our dean, and I review the platform of one of our members, including their blog and social media presence. Then, in a screencast, we share our overall evaluation and specific recommendations.
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After doing this now for several months, we find ourselves returning to the same basic framework. I thought it might be helpful to share this with you as you think about launching or taking your personal brand to the next level.
One of the first questions you must answer as a would-be platform-builder is this: What do I name my site? This is also one of the questions I am most frequently asked when speaking on the topic of Platform.
You basically have four options:
More than 6,000 people have used this simple tutorial to set up their own self-hosted WordPress site. And now, for a limited time, Bluehost is offering a special for my readers for only $3.95 a month
. Honestly, this is a steal. Get it while you can!
The easiest way to build a platform in today’s world is to start a blog. While you can do this with free hosted options like WordPress.com, TypePad.com, and Blogger.com, you will get the most control by using self-hosted WordPress. This is what most serious bloggers use. It is what I use here at MichaelHyatt.com.
However, this is where many people get stuck. They assume that the process of setting up a hosting service and installing WordPress is complicated and time-consuming. It’s not.
In this short video, I tell you my four simple steps to starting a blog. It may sounds basic, but creating quality content and getting it into the hands of your readers is the foundation for building a successful platform. If you don’t have this, nothing else matters.
Whether you are starting your first blog, or have been at it for a while, here are four essential steps you can’t afford to miss:
I recently interviewed social media strategist and Facebook expert Amy Porterfield about how to use Facebook to create massive engagement and build tribes. Her suggestions really got my wheels turning about what is possible, not just for my platform, but for yours, too.
Now, full-disclosure, I’m a Facebook novice. Twitter has been my primary focus. But what I learned from Amy is that I’ve been underutilizing a major tool for connecting with my audience.