Are you frustrated that you aren’t getting the attention your message deserves? Do you know your message matters but can’t understand why more people aren’t finding and consuming the content you’re creating? Do you feel like you’re just spinning your wheels and not making any progress?
If so, you’re not alone. The good news is that it’s not your fault. You simply don’t know what the pros know.
What your platform needs to reach its true potential is a makeover—and not just any makeover. You need a hyper-focused, high-octane reboot that will take you from “before” to “after” in a flash. I’m going to show you exactly how to do that in my new, free video series, Your Platform Makeover.
There’s usually a narrow gap separating winners from people who give up and go home early. If I had to label that gap, I’d call it mindset, and it’s critical when we’re talking about building your platform.
Photo courtesy of Istockphoto.com/KateLeigh
When I was in ninth grade I broke my right elbow. Living with the cast would have been frustrating under any circumstance, but I had just started taking guitar lessons. It’s hard enough memorizing chords and running scales, but I had to do it with a big piece of plaster on my arm.
As tough as the physical challenge was, the mental battles were more significant. It took a mindset of focus and determination to succeed. And I think that’s true for anything in life that really matters.
Twitter just announced a surge of new users and engagement. That could be good news if you’ve got something to say or sell, but there’s a major risk to consider.
Photo courtesy of Istockphoto.com/i_frontier
Before the news, users and commentators alike were worried about a drop in user engagement. I think that’s still a valid concern, and it points to a larger issue.
This is a guest post by my new podcast
co-host, Michele Cushatt. She is a communicator and storyteller whose speaking experiences include Women of Faith, Focus on the Family, and Compassion International. You can read her blog
and follow her on Twitter
. Michele will also be speaking at this year’s Platform Conference, November 9-11 in Colorado Springs. For ticket information, please visit our website
For three months each year, three of my six children are the same age. The youngest are twins, a boy and a girl. The next is a girl, nine months older. This means every March, April and May, I’m mother to triplets. Have mercy.
Photo courtesy of Istockphoto.com/Jason_V
It has its benefits—raising children so close in age. They wake up and go to bed at the same time, enjoy similar games and toys, watch the same movies. But there’s a definite downside to their close proximity: individuality often gets swallowed up by uniformity.
This is a guest post by Crystal Paine. She is the New York Times
bestselling author of Say Goodbye to Survival Mode
. Her blog, Money Saving Mom
, is one of the most popular on the web, currently averaging a million readers per month. You can follow her here on Twitter
A friend emailed me recently asking for counsel. He’s been working really hard growing his online business—putting in lots of time and effort—and he’s discouraged.
While he had seen some really significant growth for a few months, it now feels like it’s at a standstill or even dropping off. He’s frustrated because he’s put in so much effort and it feels like he’s just not seeing the results he’d like to see.
Recently, while speaking on the topic of “Platform: Get Noticed in a Noisy World,” I said, “If you don’t have a website, you don’t exist.” But if you are a leader, I feel even more strongly.
If you don’t have a blog—or if you do, but you aren’t blogging on a consistent basis—then you are missing out on one of the greatest leadership tools ever invented.
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A little over a year ago, we launched Platform University. Since that time, it has been fascinating to watch how the world of platform-building has changed.
Working at the Desk in My Library
If you want the short version, it is this: platform building is getting easier every year. For the first time in history, ordinary people can build a real business or take their existing business to a new level.
If there is one frustration that I hear more than any other from people working on their platform, it’s that they’re not going far enough fast enough. They get stuck on being stuck and discouraged whenever someone goes flying by.
My grandson, Jonah, age three
If you’re one of these people, you’re in luck. My grandson Jonah has the answer.
He’s only three years old but zooms past older kids at the park on his little two-wheeler. Unlike a lot of those older kids, he doesn’t have training wheels on his bike. They’re astonished when he zips by, peddling like he’s going to win the Tour de France.
When I left the corporate suite at Thomas Nelson I planned to write and speak full time. And that’s exactly what I did at first. One year in fact I gave over 40 keynotes. It felt great! It also felt totally, utterly, completely exhausting.
Six Reasons to Stay Home More—My Wife, Gail, and Five Daughters
I had come to the realization that, even as an executive in a major corporation, ultimately all of us are freelancers. Some just have more customers than others. And the more customers you have the better chance you have at thriving in uncertain times.
When I began writing my blog, I wanted to reach everyone. Young, old, and anyone in-between. Choosing everyone as my audience seemed like a wise choice. It would give me the widest reach.
Photo Courtesy of ©shutterstock.com/d13
But, man oh man, was I ever wrong. I should have considered narrowing my audience and writing for one specific person.
Over the course of my career, I’ve listened to thousands of sales pitches. These have come from authors, speakers, vendors, employees, investors, and even politicians.
Some of these pitches were remarkable; most were not. Those making them squandered the opportunity to make the sale. What they needed was a carefully-crafted “elevator pitch.”