Why You Need an Elevator Pitch (and How to Create One)

Over the course of my career, I’ve listened to thousands of sales pitches. These have come from authors, speakers, vendors, employees, investors, and even politicians.

Some of these pitches were remarkable; most were not. Those making them squandered the opportunity to make the sale. What they needed was a carefully-crafted “elevator pitch.”

A Peek Inside Max Lucado’s Writing Process

Writing is lonely but fascinating work. That’s why I love talking to other writers, especially accomplished ones like my good friend, Max Lucado. I had the privilege of being his publisher for many years.

As you probably know, Max is the author of almost 100 books with more than 80 million copies in print. There are probably less than five authors in the world who are that prolific—or that successful. It’s mind-boggling.

A while back I had the opportunity to sit down with Max and talk about his writing process. In this five-minute interview, he shares:

Replay of the Platform-Building Teleseminar with Jeff Goins

Several months ago, I hosted a teleseminar with Jeff Goins. If you don’t know, Jeff is a full-time author, blogger, and speaker. I wanted to re-post it here as a way of introducing you to his Tribe Writers course (more about that in a minute).

Jeff Goins at the Platform Conference

We had some technical challenges in the call when we were both suddenly dropped by Skype—twice!—but we kept forging ahead. Regardless, Jeff shared some powerful content for anyone who is serious about building an online platform.

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Specifically, Jeff explained how he:

3 Simple (but Powerful) Website Design Tips for Any Business Owner

This is a guest post by Brian Casel. He is web designer and author of Design for Conversions, a book to help startups design a better marketing site. You can read his blog and follow him on Twitter.

Your business’ website is everything. So how do you make sure it’s designed to perform its primary duty—converting visitors to customers? Let’s find out…

Website Design Tips For Any Business Owner

Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that performs for your business.

3 Ways to Start Monetizing Your Blog Now

When I started blogging, using my platform to make money was the furthest thing from my mind. Back then, I just wanted to share my ideas and connect with others.

Now that I’ve build an entire business around my platform, that may be hard to believe. But, I just didn’t know what was possible, and I definitely didn’t know how to get started.

Why You Should Do It for the Money (and Stop Feeling Guilty About It)

For the first five years of my blogging career, I gave all my content away for free. Then I began running some ads, selling an e-book or two, and charging to give speeches.

Money Changing Hands

Photo courtesy of ©iStockphoto.com/BanksPhotos

Even though I continued to give my blog content away for free, it was a difficult transition. For some reason, I felt like I was “selling out.”

One Conference You Can’t Afford to Miss

I know it sounds like hyperbole, but I’m dead serious. The market is more crowded than ever. To succeed, you need a platform. We designed The Platform Conference to help you build yours—fast!

  • Do you feel overwhelmed and uncertain about how to start?
  • Have you plateaued and don’t know how to move forward?
  • Do you need the inspiration to take your platform to the next level?

5 Commitments I Made at Experts Academy

Gail and I just returned last night from Experts Academy in Santa Clara, California. This four-day event is hosted by Brendon Burchard, author of The Millionaire Messenger. It is one of the top three events I have ever attended.

Experts Academy Badge

In addition to Brendon—who is perhaps the most energetic and inspiring presenter I have ever heard—we heard from several surprise speakers. These included Marie Forleo, Jeff Walker, Chalene Johnson, and Marianne Williamson. I took notes non-stop for four days. While I didn’t agree with everything, I learned from everyone.

#065: Why You—Yes, YOU!—Should Consider Writing a Book [Podcast]

Admit it, you’ve thought about writing a book. According to a recent reader survey, 61.5% of my blog readers have thought about writing a book. Is it time for you to stop thinking and start doing?

iStock_000010327756Medium

Photo courtesy of ©iStockphoto.com/plastic_buddha

Being a published author has done more for my career—and my income—than I could have ever imagined. It has opened doors of opportunity I couldn’t have dreamed were possible. It can happen for you, too.

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4 Reasons to Join Platform University Now (Before the Price Goes Up)

I can’t believe it’s been almost nine months since we launched Platform University. It has been more successful than I could have imagined. The feedback from our members has been stellar.

We extended the introductory price of $25 a month longer than we initially planned. However, the price is going up to $30 a month on Friday, September 13. Until then, you can still get in at the old price and save $60 a year!

Do You Have the 5 Elements of a Powerful Personal Brand?

One of the most popular features at Platform University is our “Member Makeover.” Each month, Megan Miller, our dean, and I review the platform of one of our members, including their blog and social media presence. Then, in a screencast, we share our overall evaluation and specific recommendations.

Black and red pencils

Photo courtesy of ©iStockphoto.com/focusstock

After doing this now for several months, we find ourselves returning to the same basic framework. I thought it might be helpful to share this with you as you think about launching or taking your personal brand to the next level.