16 May 2008

Creating WOW Product Experiences

As I have said before, we don’t need more books. Instead, we need better books. Specifically, we need books that “wow.” But what is wow and how can we develop it?

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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© 2008 Michael Hyatt | CEO, Thomas Nelson Publishers

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