#021: My Best Advice for First-Time Authors, Part 1 [Podcast]

In this episode, I share my best advice for first-time authors. Even if you’ve never thought about writing a book or don’t think you could, this episode is for you.

This Is Your Life Podcast, Episode 21

There are at least four reasons why you should consider writing a book:

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Advice to First-Time Authors

As the former Chairman and CEO of Thomas Nelson, I receive a lot of email from would-be authors who are trying to get published. Because I make my email address public, it’s pretty easy to get to me.

Photo courtesy of ©iStockphoto.com/dougallg, Image #5182627

Photo courtesy of ©iStockphoto.com/dougallg

However, by the time I hear from people, they are usually frustrated. They can’t get anyone in the book publishing world to respond, and they are convinced that they have a killer-idea. “If only someone would just read my manuscript,” they plead.

Join Me for a FREE Platform Teleseminar

I’d like to invite you to join me for a free, LIVE Platform Teleseminar on Tuesday, June 19th at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific).

Michael Hyatt Broadcasting from His Home Studio

During the call, I’ll share several HELPFUL TIPS to help you jumpstart your own platform or expand your existing one. I’ll share specific visibility-generating advice for authors, entrepreneurs, pastors, professional speakers, small business owners, corporate brand managers, and more.

Why Do eBooks Cost So Much? (A Publisher’s Perspective)

At least once or twice a week someone asks me, “So why do eBooks cost so much?” This is a fair question. After all, digital publishing eliminates the costs of physical manufacturing and distribution. What expenses do publishers have left?

3D Rendering of the Word “eBook” Using Conventional Type - Photo courtesy of ©iStockphoto.com/Franck-Boston, Image #12661284

Photo courtesy of ©iStockphoto.com/Franck-Boston

As it turns out, plenty.

An Interview with Andy Stanley

Andy Stanley is one of my very favorite authors and speakers. I listen to his monthly leadership podcast and read everything he writes. Last week, we released his newest book, The Grace of God.

Book Cover for The Grace of God by Andy Stanley

In case you don’t know, Andy Stanley is the founder of North Point Ministries (NPM), one of the fastest growing and most influential Christian organizations in America. Each Sunday, over 20,000 adults attend services at one of NPM’s three campuses in the Atlanta area: North Point Community Church, Browns Bridge Community Church, and Buckhead Church.

How Publishers Are Using Book Trailers to Sell Books

Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.

Yesterday, we held our Quarterly Team Meeting at Thomas Nelson. This is a meeting with all our Nashville-based employees. In the meeting, we report on our most recent quarterly performance, recognize our top performing divisions, preview a few of our “coming attractions,” and then hear from one of our authors. (Yesterday, we heard live from Emerson Eggerichs, author of Love and Respect.)

Great Product Is the New Marketing

It used to be that great marketing was the difference that made a good book a bestseller. As a publisher, all you had to do was demand sufficient shelf space in the bookstore, get your author on some big-time media shows, and then spam the target audience with advertising messages until they succumbed and bought the book.

People Waiting to Buy the New iPhone 4

In the old world, if the book succeeded, it was because it was an obviously brilliant book. If it failed, it was because the publisher didn’t spend enough on marketing.

The Amazon Kindle 3 After Almost a Month

Almost a month ago, I video-taped the unboxing of my new Amazon Kindle 3 and posted it here on my blog. I shared my initial impressions. However, after using it for almost a month, I wanted to share my thoughts here in a little more depth.

Amazon Kindle 3 in a Hand

I should start by saying a few words about the iPad. I have pretty much set it aside. Why? Two reasons.

In Defense of Self-Help Books

This is a guest post by Alicia Hope Wagner. She is a novelist, devotional writer, and poet. She blogs at Faith Imagined and is active on Twitter.

I once heard a person say in a disdainful tone, “I don’t read ‘self-help’ books.” With this seemingly innocuous verdict, he slammed the door on a multitude of voices eager to push him to God’s best for his life.

A Young Woman Reading Alone - Photo courtesy of ©iStockphoto.com/Maica, Image #12887821

Photo courtesy of ©iStockphoto.com/Maica

He severely limited his exposure to wise counselors and leaders available to him. And he drew a curtain across a world of extraordinary and supernatural influence.