This is the beginning of a series of posts I am calling, “Book Marketing 101: What Works and What Doesn’t.” I have wanted to write this series for a long time. There are so many opinions when it comes to marketing books. I certainly don’t have the last word on this topic, but I do have some experience.
Archive for Publishing
7 Ways to Build Your Author Brand Online
From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.
What Is the Internet Doing to Our Brains?
In the current issue of Atlantic Monthly (July/August 2008), Nicholas Carr asks, “Is Google Making Us Stupid?” He then goes on to describe what the Internet is doing to our brains. This is a must-read for anyone in the book publishing industry.
Why Traditional Books Will Eventually Die
The book, as we know it today, will eventually die. It won’t happen all at once. And it won’t happen immediately. But, in my opinion, it is inevitable. Why? One word: inefficiency.
It’s the Product, Stupid
I have argued for years that, “It’s the product, Stupid.” The secret to success in any business is to deliver a great, compelling product. No amount of marketing savvy, salesmanship, or operational excellence can overcome a weak product.