14 May 2007

Respond or Perish

Last week, I received a letter from a well-known author. He had a fairly trivial question about foreign rights. Interestingly, his letterhead had no e-mail address. Nor did it have a phone number. I thought, How quaint.

Typewriter

I also thought, What a hassle. First, the letter sat in my inbox for several days. Why? Because I assume that anyone who wants a quick answer to something sends an e-mail or leaves a voice mail. About the only letters I get any more are direct mail solicitations or solicitations for charitable contributions. I assume that the only reason these don’t come via e-mail is either the sender doesn’t have my e-mail address or, even if he does, doesn’t want me to regard it as spam.

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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