18 September 2007

Generating Retail Traffic

For the past several months, booksellers have been complaining about slow retail traffic. Publishers have complained, too, of course. But not all retail stores are experiencing this problem. Some are thriving.

Applestore

Last night, I got a taste of this. While on the road, I visited the Apple Store inside the South Coast Mall in Costa Mesa, California. It was about 7:30 p.m. When I entered the mall, it seemed very quiet—almost deserted. Until I got to the Apple Store.

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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