Jenna Lucado is the daughter of my dear friend and bestselling author Max Lucado. She is the co-author of You Were Made to Make a Difference, along with her dad. She is also one of the main speakers at Revolve, a conference for teenage girls. In a moment, I will tell you how to get a $10.00 discount on a Revolve ticket.

I have known Jenna for several years. Gail and I traveled with her and her husband, Brett, to Ethiopia. It has been fun watching her come into her own as a communicator. In fact, the first time I heard her speak, I was sitting next to Max. Five minutes into her talk, I leaned over to him and whispered, “Wow. She is better than you!” Without missing a beat, he laughed and replied, “I know. She is!”

I’m a husband to one woman, father of five more, and grandfather to three more (little) women. We also have a number of women in strategic positions at Thomas Nelson, with whom I work on a regular basis. Suffice it to say, I spend a lot of time in the company of women.

Here’s something I’ve learned from all that experience: women are different. Earth-shattering, I know. But when it comes to motivating the women in your organization, it’s important to be mindful of that difference. What works for a man doesn’t always work for a woman.

Women of Faith is a conference designed specifically for women. It is owned by Thomas Nelson. We do about 30 of these events a year in cities all across America.

When I tell people about these conferences for the first time, they usually envision small church meetings with maybe a couple of thousand women. The reality is that these conferences are held in large sports arenas in major metropolitan areas. The average attendance is 13,000-plus. They are as polished and professional as any large performance event you have ever attended.