Usually, when people think about selling, they think of something that goes on outside the company. Sales reps call on external customers in an attempt to sell the company’s products or services. But what people often forget is the importance of selling people inside the company.

The truth is that internal selling is far more important than external selling. If you can’t sell the people inside your company on your product or service, you don’t have a chance of selling those outside the company.

Why? Because sooner or later you are dependent on other people inside your organization to get the message out. Before you can do that you have to get the message in. If they are not convinced, they can’t be convincing.

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