7 Reasons to Buy My New Book Now

UPDATE: Sorry, this bonus offer has now expired!

Today, I am launching my new book, Platform: Get Noticed in a Noisy World (Nashville: Thomas Nelson). To celebrate, I am giving away seven bonuses worth $375.98 to everyone who buys a copy this week and e-mails me the receipt. I’ll share the details in a moment.

I won’t spend time in this post telling you about the book. I have created an entire page for that purpose, complete with endorsements from 27 people who were kind enough to read it before publication, including Seth Godin, Chris Brogan, Dave Ramsey, John Maxwell, and many, many others.

How to Get Your Great Work Project Off the Ground

This is a guest post by Michael Bungay Stanier. He is the Senior Partner of Box of Crayons, a company that helps people and organizations do less Good Work and more Great Work. He’s written several books and especially proud of his own Great Work Project, End Malaria, which has raised more than $300,000 for Malaria No More. You can learn more about Michael here and follow him on Twitter.

As a keen reader of Michael’s blog, you’ll likely remember this interview he did with marketing blogger and provocateur Seth Godin about a year ago. About 3:40 in Seth hints at a project connected with his Domino Project publishing company, and then says he can’t say any more because “… he’ll get in trouble.”

But I can tell you about it. And as tomorrow is World Malaria Day, a time to remember and refocus on the battle against malaria, it’s the perfect time. Let me explain why.

Marketing Is Dead

Most creatives I know hate marketing. They want to write, speak, or entertain. But they hate the thought of promoting themselves or selling their art.

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If this describes you, I have good news. Marketing is dead.

An Interview with Seth Godin [Video]

Several weeks ago, I had the privilege of hosting the Chick-fil-A Leadercast Backstage program. I interviewed several notable authors as they came off the stage, including John Maxwell, Sir Ken Robinson, Dan Cathy, Suzy Welch, Frans Johansson, and several others. I thought I would share these with you over the next several weeks.

This one is with Seth Godin. He talked about several topics, including:

Join Me at This Year’s Chick-fil-A Leadercast

Admittedly, I am a conference junkie. Thankfully, attending conferences, discovering new speakers, and raising the visibility of my company is part of my job as CEO of a book publishing and live events business.

Seth Godin Speaking in Front of a Live Audience

Seth Godin Speaking Live

But that doesn’t mean I’m not selective. I pass on nine conferences for every one I attend. I can’t attend all of them, but I want to make sure I attend the best, most stimulating ones. That’s why The Chick-fil-A Leadercast is on my short list of can’t-miss events.

Three Benefits of Finding Your Tribe and Leading It

This is a guest post by Mary DeMuth. She is an author, speaker and book mentor with nine published books, including her most recent, Thin Places. Mary also mentors writers on her Wanna Be Published blog. She is also active on Twitter and Facebook. If you want to guest post on this blog, check out the guidelines here.

A little while back I wrote about finding my tribe. In the ensuing months after my tribal journey, I’ve seen some curious and very cool things happen.

3D Rendering of a Puzzle, Spelling Out the Word Community - Photo courtesy of ©iStockphoto.com/Franck-Boston, Image #12580925

The goal of this post, then, is to highlight the benefits of finding your tribe, no matter what business you’re in. A few months out, here are my findings:

Why Most Authors Should Not Emulate Seth Godin

Seth Godin is one of my heroes. I have read nearly all his books. I subscribe to his blog. I am a fan. I also consider him a visionary and a friend.

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Yesterday, he wrote a very provocative post on why he is “Moving On” from the traditional world of book publishing in order to connect directly with his readers. This has created a stir on the Internet.

For example, Mike Shatzkin said, “There’s only one Seth Godin, but there are other authors who might emulate him.” Tim Ferriss, author of The 4-Hour Work Week, also commented, as did the Wall Street Journal. Several of my readers have asked for my thoughts about Seth’s decision, so I thought I would respond here.

Take Advantage of Catalyst’s Super Early Bird Special

If you have never been to a Catalyst Conference, you need to go. I can’t be more direct than that. You will thank me later.

One Author’s Quest for Tribal Leadership

This is a guest post by Mary DeMuth. She is an author, speaker and book mentor with eight published books, including her most recent, Thin Places. Mary also mentors writers on her Wanna Be Published blog. She is also active on Twitter and Facebook. If you want to guest post on this blog, check out the guidelines here.

The quest started over dinner with my agent. “You need to stop,” she told me. “You’re doing too many things. Stop spreading yourself so thin.”

The 20-to-1 Rule

Sometimes when I speak with marketing executives about social media, they seem to get it. But they don’t. Not really. They falsely believe that Twitter and Facebook are like every other broadcast channel. They see it as an opportunity to blast their message out to thousands of followers—for free!—and sell them stuff.

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