11 August 2009

How to Convince Your Boss to Twitter

I get asked this at least once a week, “How do I convince my boss to Twitter?” This is usually asked by an enthusiastic Twitter user whose boss thinks it is a complete waste of time. The Twitterer sees the value. They just haven’t been able to get their boss to see it.

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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© 2009 Michael Hyatt | CEO, Thomas Nelson Publishers

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