Twitter has been one of the most important tools for building my platform. It drives traffic, increases engagement, and allows me to share valuable resources with my readers. With more than a quarter million followers, I’ve learned what works and what doesn’t, and I want to share my top twelve hacks with you.
If I tweeted something about periscope four months ago, virtually everyone would think I was talking about submarines. But today over 10 million people know I’m talking about Twitter’s hottest new app, the social media video platform Periscope.
Periscope got off the ground in March for iPhone and May for Android. There are always new developments in social media, and as a blogger, online entrepreneur, and the founder of Platform University, I keep tabs on what’s working and why.
It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true?
I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it and fell in love with the medium too.
It wasn’t long at all before I discovered that Twitter is one of the most powerful communication tools ever invented. It also wasn’t long before I got an earful from critics who said social media was bad news.
Every author wants to sell a million copies of their book, but most won’t sell more than a few thousand. Why?
In my experience, most authors never think through what it takes to sell a large number of books—or build a plan to actually do it.
I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly.
The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good news is that if you narrow your focus, you can get serious traction and build your following.
If there’s one question about platform building I hear more than any other, it’s this: “How can I drive more traffic?” We’re all asking it, right?
We want to influence as many people as we can with our message, and that means connecting with as many readers as possible. But how?
I’m a firm believer in getting outside counsel when I want to grow beyond my current reality. So I asked twenty-six of the top bloggers and communicators what they do to drive traffic, people like Tim Ferriss, Glennon Doyle Melton, Jon Acuff, and John Maxwell.