Ten days ago, I launched my 2011 Reader Survey. This is the third consecutive year I have done this exercise. I have benefited enormously each time. Ultimately, I think it also benefits you, because it helps me improve my blog and my writing.

In my original post, I promised to summarize my results. I also want to share the conclusions I have come to as a result of the data. As a point of reference, more than 1,200 people have completed the survey so far.

Last week, I conducted my 2010 Reader Survey. This was my second year to do it. As of this writing, more than 1,700 people have completed the survey. In my original post, I promised to summarize the results.

Three years ago, we consolidated our twenty-one publishing imprints under one umbrella brand: “Thomas Nelson.” We believed then (as we believe now) so many imprints only served to dilute our brand, creating needless complexity and infrastructure for everyone.

At the time, we decided that we would go with our singular house logo on the spine. Believing that “less is more,” we took a page out of Apple and Nike’s playbook. No text. Not even a ® symbol to indicate a registered trademark. Just the house. Nothing more.

Twitter’s influence has been growing by leaps and bounds. It is one of the fastest growing social media platforms on the Internet. But let’s face it, not everyone is on Twitter. In fact, even if you are on Twitter, you are still in the minority in terms of absolute numbers. Chances are that most of your family and friends haven’t taken the plunge.

So why not? Why don’t your friends Twitter?

Please take 30 seconds to take the poll below. Once it is complete, I will post the results, along with my response to each objection. Hopefully, this will help you convince your friends to give Twitter a try.