#013: Building Your Platform, Part 1 [Podcast]

In this podcast episode, I talk about my brand new book, Platform: Get Noticed in a Noisy World (Nashville: Thomas Nelson).

013 - Building Your Platform, Part 1

Yesterday was the official publication date. I am celebrating this entire week with a special, AMAZING offer that I can’t wait to tell you about. If you can’t wait, you can find the offer here.

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An Interview with Allen Arnold [Video]

In this brief, seven-minute video, I interview Allen Arnold, Senior Vice President and Publisher of Thomas Nelson’s fiction division. I have known Allen for almost 20 years. When I first met him, he was in marketing at Word, Inc., a company that Thomas Nelson eventually acquired.

Allen is one of the most creative people I know. He is truly a great publisher. He has that rare combination of being unwavering in his core values along with the ability to spot projects that have commercial potential. In his eight-year tenure as Nelson’s fiction publisher, he has built one of the company’s fastest-growing divisions and become an industry thought-leader at the same time.

No, I Have Not Retired

This has been an incredibly busy week. On Monday, I announced that I was stepping out of active management and turning over the CEO reins of Thomas Nelson to Mark Schoenwald.

White Sails of a Yacht Billowing in the Wind - Photo courtesy of ©iStockphoto.com/nikitje, Image #14618329

Photo courtesy of ©iStockphoto.com/nikitje

On Tuesday, Mark and I flew to Dallas to make the announcement to our Live Events team. That afternoon, I flew to Chicago and, on Wednesday, I attended a board meeting for a nonprofit ministry I support. On Thursday, I packed up my office at Thomas Nelson. On Friday, Gail and I began setting up my home office.

Stepping into the Next Chapter

Today at Thomas Nelson we promoted Mark Schoenwald, our President and Chief Operating Officer, to the position of President and Chief Executive Officer. Effective immediately, I am stepping out of active management of the company, and turning over the reins to Mark. However, I will continue to serve as Chairman of the Board.

Michael Hyatt and Mark Schoenwald, the new CEO of Thomas Nelson

Michael Hyatt, Chairman, and Mark Schoenwald, the new CEO of Thomas Nelson

I hired Mark in 2005 to be our Chief Sales Officer. I promoted him to President and Chief Operating Officer in 2009. I have watched him grow and develop over the years. He is an outstanding executive in every way, yet humble and committed to our company’s Christian mission. He was my first choice as a successor, and I know he will do a terrific job.

An Interview with Todd Burpo, Author of Heaven Is for Real

Just three months after publication, Heaven Is for Real by Todd Burpo (with Lynn Vincent) is a publishing sensation. With more than one million copies in print, it the #1 bestselling non-fiction, trade paperback book on the New York Times list.

Todd Burpo is the pastor of a small Wesleyan church in Imperial, Nebraska, just 150 miles from my hometown in Kimball, Nebraska. He is also a wrestling coach and a volunteer fireman. He operates a garage door company with his wife, Sonja, who is also a children’s minister, busy pastor’s wife, and mom.

Why Do eBooks Cost So Much? (A Publisher’s Perspective)

At least once or twice a week someone asks me, “So why do eBooks cost so much?” This is a fair question. After all, digital publishing eliminates the costs of physical manufacturing and distribution. What expenses do publishers have left?

3D Rendering of the Word “eBook” Using Conventional Type - Photo courtesy of ©iStockphoto.com/Franck-Boston, Image #12661284

As it turns out, plenty.

Candid Answers to Tough Leadership Questions: An Interview

Last spring, Jim Bradford, Dean of Owen Graduate School of Management at Vanderbilt University, interviewed me on my leadership philosophy and practice. He asked some tough questions. I tried to be as candid as I could be.

I intended to share the video here on my blog a few months ago, but it got lost in the shuffle. However, I thought about it today and thought you might enjoy seeing it.

Top Ten U.S. Book Publishers for 2009

Every month, I review a set of market share reports prepared by one of our internal analysts. While the data behind these reports are not perfect, I do believe they represent the best view of the book publishing market currently available. As a result, even though it’s been almost two years since I posted a high-level summary of the data, I thought it would provide you with some insight into our industry.

BookSneeze: Free Books for Bloggers

A little over a year ago, we announced the Thomas Nelson Book Review Bloggers program. The purpose of the program was to provide free books to bloggers in exchange for a 200-word review of the book. We don’t require positive reviews. We want bloggers to be honest in their assessment of the books they read.

Chapter 7: Our Standards

This is part of the Thomas Nelson Way Series, an in-house curriculum for new employees. It is intended to be a “quick reference” for the things that are important to us. You can click here to see the introduction to the series and our thinking behind it.
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