08 December 2009

How Outsourcing Can Free You Up to Do What You Do Best

This is a sponsored post by Casey Graham, the CEO of The Change Group. His company provides outsourced financial management services and bookkeeping to churches and small businesses. Casey is also an avid blogger.

I have heard it said that organizations are filled with two types of work: people work and paper work. Many leaders I meet with WANT to do people work but are STUCK doing paper work.

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06 July 2009

8 Blog Tips from Tim Ferriss

One of my favorite bloggers is Tim Ferriss, the author of The 4-Hour Workweek. His book has been on the New York Times Bestsellers list for almost two years. His blog is one of the most-read on the Internet. Tim has become famous for challenging the status quo.

Recently, he posted a video of his presentation at WordCamp San Francisco, a conference for WordPress bloggers. Though I don’t endorse everything he recommends—and am still mulling some of it over—I found his blog tips compelling and stimulating.

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04 July 2009

Beware of the Self-Proclaimed Social Media Experts

The most critical step in the hiring process is reference checking. This is important not only in hiring employees but especially in hiring consultants. Not everyone has the expertise they claim.

Suspicious looking mustache guy with aviators on an olive green background, pointing at someone.

For example, I am increasingly being pitched by so-called “social media” experts. A very few are bona fide experts. Some are traditional media people, who are repacking the same old advice using the new buzz words. More than a few are unemployed marketing people who discovered Twitter last month.

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10 June 2009

When Social Media Marketers Stumble

If you have been following my blog for more than a week, you know that I am a big proponent of social media. We have used it at Thomas Nelson to achieve some dramatic results, particularly for a few of our authors who don’t otherwise have a media platform. As a result, I am convinced that social media marketing works. Except when it doesn’t.

man slipping on a banana peel

Yesterday, I was reading a blog post by Tim Ferriss, author of The 4-Hour Work Week. I am a fan of his, so when I discovered that he had worked with StumbleUpon to develop a new blog traffic builder called Su.pr (pronounced “Super”), I got very excited. Continue Reading

17 July 2007

Finding More “Head Time”

Most of us don’t spend enough time thinking. We are so busy doing that we have, I fear, almost forgotten how to think. Yet it is our thinking, more than any other single activity, that influences our outcomes.

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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