Yesterday, we sent out a press release announcing “Open House,” an event we plan to host in Nashville for our top Christian retail accounts in the Spring of 2008. We will invite two employees from each selected store and pay their expenses to attend the weekend conference in Nashville. The Open House initiative will take the place of our attendance at the CBA Advance convention.
Publishers Weekly ran an article in PW Daily about this entitled, “Nelson Out of CBA Winter Show.” Of course, the emphasis was on the fact that we have decided not to participate in next year’s CBA Advance trade show. Open House is our alternative. I thought the article was accurate and balanced. However, as I suspected, it has created a bit of a stir.
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