Trust is to an organization what oil is to a car engine. It keeps the moving parts from seizing up and stopping forward motion.

But trust is not something you can take for granted. It takes months—sometimes years—to build. Unfortunately, you can lose it overnight.

One of the most important parts of being an effective leader is building trust.

We have all had a boss that we did not respect. No matter how intelligent or charismatic, you knew that placing blind faith in him or her would be a mistake. You were always watching your back waiting for the sucker punch to come.

Yesterday, I posted the first part of the interview with my friend, Anne Jackson, is a writer, speaker, and activist. In her newest book, Permission to Speak Freely, Anne chronicles her own story of growing up in church and being afraid to talk about certain “taboo” topics. She also shares some of the many “confessions” she received in response to the question she originally posed on her blog: “What is something you feel you can’t say in church or around other Christians?”

As I mentioned yesterday, the premise of Permission to Speak Freely is that you are not alone in your battle with secrets and brokenness.

My friend, Anne Jackson, is a writer, speaker, and activist. In her newest book, Permission to Speak Freely, Anne chronicles her own story of growing up in church and being afraid to talk about certain “taboo” topics. She also shares some of the many “confessions” she received in response to the question she originally posed on her blog: “What is something you feel you can’t say in church or around other Christians?”

The premise of Permission to Speak Freely is that you are not alone in your battle with secrets and brokenness.

I was talking to a good friend the other day about Twitter. He knows that I believe it is important. Really important. Some of his clients are also beginning to ask questions about it. But he just didn’t get it.

I started blogging in 1998—before it was called blogging. I simply posted new articles to my web site, because I noticed that people would come back if the content kept changing. But it was a hassle. It wasn’t easy to change the content or structure of your site. Everything was fairly static.

Today, we live in a world of near-total transparency. Google, Wikipedia, and many other websites make it possible to check any fact almost instantaneously. As a leader, speaker, or author, you have to be particularly careful with your statistics. If you exaggerate the facts, you will be found out. And the results can be embarrassing—or worse.

For example, we occasionally get proposals from authors who claim to have a blog that draws thousands of visitors. In fact, about a week ago, I had an agent claim that his client was “the most popular Christian blogger on the internet.” Perhaps he was just taking the author’s word for it. Maybe he was using hyperbole. Unfortunately, for him—and his client—this kind of claim can be easily checked.

A few years ago, I taught a seminar on blogging at one of our trade shows. The CEO from one of the largest, general market trade publishers attended. Afterward, he came up and introduced himself. He asked if we could have breakfast the next morning. “Sure,” I said.