Twitter is a great tool for extending your influence. You can engage your “tribe” in real time, offering leadership and assistance in a way that would have been impossible just a couple of years ago.
In: Social Media
Tags: engagement, Followers, influence, Social Media, tribes, twitterLast Friday, I spoke at the Music City Media Mixer, a luncheon sponsored by George Uribe and Ebie McFarland. I spoke on the topic of “The Importance of Building an Author Platform.” While my talk focused primarily on authors, the principles I shared apply to anyone trying to sell anything in today’s environment.
Building an author platform has never been more important. This is because of three realities author’s face today:
On Saturday, I posted Four Surprising Conclusions About Author Websites. Yesterday, I posted on Why Every Author Needs a Powerful Online Presence. Today I want to address the how of building your author brand online.
In: Publishing, Social Media Tags: Authors, facebook, Publishing, seth godin, Social Media, Social Networking, tribes, twitterSeth Godin is one of my very favorite business authors. His first book, Permission Marketing (1999), helped me understand the importance of crafting messages that are anticipated, personal, and relevant. It shaped the way I think about the Internet as a communications medium.
Since that time, Seth has written many bestselling books on marketing, including The Purple Cow, Word of Mouth Marketing, and, his newest, Tribes. Each time he has challenged the status quo and turned conventional thinking on its head.
In: Publishing Tags: Books, marketing, seth godin, Social Networking, tribesI am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.
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