How to Better Manage Your Twitter Followers

Twitter has increasingly become a part of my life. In fact, I would say that it is almost more important than email. I find myself using it for nearly everything. In addition, it is fast becoming the center of our social marketing hub here at Thomas Nelson.

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Since I have several thousand followers and am following several thousand, it is critical that I have a Twitter program that helps me manage my Twitter stream (which Twitter refers to as a “timeline”). I can’t afford to give the same amount of attention to all followers. Instead, I have to be able to segment them into distinct groups: family, friends, co-workers, authors, gurus, etc.

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