04 February 2010

Zoecity.com: A New Way for Christian Leaders to Stay Up-to-Date

Many people admit to me that they are drowning in information. “How do you keep up?” they ask. “Between email, Facebook, Twitter, blogs, and, and the constant stream of news, I am overwhelmed. I don’t know what is important and what is trivial.”

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25 January 2010

Do You Make These 8 Mistakes When You Twitter?

Twitter is a great tool for extending your influence. You can engage your “tribe” in real time, offering leadership and assistance in a way that would have been impossible just a couple of years ago.

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14 January 2010

Five Reasons Why Your Company Doesn’t Need a Social Media Policy

When I started blogging, Thomas Nelson was a public company. Our stock was traded on the New York Stock Exchange (Symbol: TNM). When I announced to the lawyers what I was going to do, they got very nervous. They were afraid I might say something that would get us in trouble with the Securities and Exchange Commission. When I told them that I also wanted to encourage our employees to blog, they about had a heart attack.

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08 January 2010

7 Ways To Build Your Online Platform From Scratch

This is a guest post by Chris Tomlinson. He is the author of Crave: Wanting So Much More of God and blogs at Crave Something More. He and his wife, Anna, live in Northern Virginia. If you want to guest post on this blog, check out the guidelines here.

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22 December 2009

What I Learned from My 48-Hour Twitter Fast

On Friday morning of last week, my friend Anne Jackson (aka, “@Flowerdust”) challenged me to a 48-hour Twitter fast. At first, I said, “no.” But the more I thought about it, the more I liked the idea. I thought it would give me some insight into Twitter and the role it plays in my life.

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13 November 2009

Don’t Leave the “Social” Out of Social Media

This is a guest post by Peter Pollock. He is originally from England but now resides in California. He owns his own web-hosting business (Heavenly Hosts), is a stay-at-home dad, a missionary, and a pastor in Hands and Feet. He is an avid blogger and is active on Twitter and Facebook. If you want to guest post on this blog, check out the guidelines here.

I am constantly shocked and amazed at how badly some people and organizations understand and use Social Media. Some, it seems, believe that Social Media sites are places to advertise and nothing else, but surely that defeats the purpose of these sites being “social.”

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04 November 2009

Five Ways Your Company Can Benefit from Twitter

Yesterday morning, I presented my company’s experience with social media at an event sponsored by Vanderbilt’s Owen Graduate School of Business. I presented three social media examples: (1) blogging, (2) twitter, and (3) user-generated product reviews.

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29 August 2009

Driving While Texting Is Really Dangerous

True confession. I used to Twitter while driving. I’m not proud of it. In fact, texting while driving is now illegal in Tennessee. But I did it. Occasionally, I even revert to it. But after watching the video below, I am cured for good. (Thanks to Tim Stevens for bringing this to my attention.)

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28 August 2009

Re-Thinking My Facebook Strategy

A few days ago, I posted about my problem with Facebook. I outlined my complaints and then solicited reader input. So far, I have had more than 80 comments. They have been extremely helpful.

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24 August 2009

Stop Me from Deleting My Facebook Account!

I have a problem, and I need your help. Facebook is driving my crazy. I know there are lots and lots of people who love it. But for me, it has become more work than I think it’s worth. I am seriously considering deleting my account.

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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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