How Social Media Saved a Movie

As you may know, Donald Miller is the author of the bestseller, Blue Like Jazz. A few years ago, he and a few friends decided they wanted to make a movie based on the book. (Don wrote about this process in his most recent book, A Million Miles in a Thousand Years.)

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They developed a great script, recruited a stellar cast, and then began the arduous process of raising the money to shoot the film. But soon after they started, the Great Recession hit. Investors got nervous, making the fund-raising process even more difficult than usual.

How to Launch a Viral Marketing Campaign

This is a guest post by Greg Howlett. He is a Christian concert pianist, educator, and recording artist. He is also a blogger and Twitterer. If you want to guest post on this blog, check out the guidelines here.

If you are a writer, musician or artist, you are facing huge challenges in today’s marketing environment. Even if you are signed by a marketing partner such as a publisher or recording label, this is no time to rest on your laurels. But the good news is that social media is increasingly becoming an effective marketing tool that is accessible to everyone.

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