I admit, when I hear someone suggest that you can take your blog posts and turn them into a book, I am skeptical. But when I really thought about it, for all my skepticism, and as much as it pains me to admit it, my first book, To Love Is Christ, came about just that way. Let me explain.

On August 1, 2002 I made a vow to God. He and I weren’t on the best of terms at the time, and when I finally got fed up hearing myself complain, or filling my journal with more whine, I decided to do something dramatic. My strategy was both simple and logical. That morning I decided since the Scripture tells me that God is love, I would write every day for one year on that one subject, love. That was it. That was my strategy.

If you are writing a book—or thinking about it—you have no doubt considered self-publishing. Thanks to recent developments in technology, it has never been easier or less expensive.

A few years ago, we launched a self-publishing division at Thomas Nelson called WestBow Press. We did so in partnership with Author Solutions, the largest self-publishing company in the world. They have proven to be great partners.

Blogging is an important part of my life. It the primary way I have built and communicate with my tribe. However, it is not the only thing I do. I’ll bet it’s not for you, either.

If you are like most bloggers, you are trying to squeeze it in between your job, your family, and a thousand other activities. It can be really tough to be consistent.

Sometimes we need to stretch ourselves outside of our comfort zones in an effort to improve our writing. But it’s not natural to make yourself uncomfortable. No one willingly jumps out of box without a bit of helpful prodding or a direct challenge.

I’m here to help.

In this brief, 12-minute video, I interview Jane Friedman, professor of e-media and writing at the University of Cincinnati. She also serves as a contributing editor at Writer’s Digest, where she once served as publisher and strategic leader. She is the author of The Future of Publishing: Enigma Variations, as well as the Beginning Writer’s Answer Book.

I first discovered Jane via her blog at Writer’s Digest, “There Are No Rules.” (Her main publishing and writing blog is now at JaneFriedman.com.) I immediately fell in love with her no-nonsense advice, practical wisdom, and insight into contemporary writing and publishing. If you are an author—or aspire to be—her blog is a must-read. You can also follow her on Twitter.

There is something about the word productivity that makes every blogger blush deeply.

You turn on your computer, check your email and Facebook, and forget why you logged on. Forty minutes later you walk away feeling guilty and unproductive. It happens to you every single day.

The Internet is inherently unproductive. Every aspect tries to consume your attention. Your friends want you to read their updates. Apple wants you to check out their latest gadget. Google wants you to click on as many search results as you can.

A few weeks ago, I had the privilege of interviewing my dear friend and neighbor, Ian Cron, about his new book Jesus, My Father, The CIA, and Me: A Memoir. . . of Sorts (Thomas Nelson). He is one of the best writers I know. I savored every word in the book.

Ian’s new book is about “the unfinished business of grace.” He had a very troubled relationship with his extremely talented but very disturbed father, who was an alcoholic and CIA operative. The book is beautifully written—poignant, sad, and funny. It touched me deeply.

A few weeks ago, I started using Evernote as my primary “blogging workbench.” It is where I store blog post ideas, collect various post components, and then write the post itself. This has proven to be a robust solution that enables me to be working on several posts simultaneously.

I thought I would share my workflow with you. Yours will be different, I’m sure. But, hopefully, this will provide you with a few ideas.

Although I’ve been blogging since 2005, I still feel like a newbie, sometimes. For years, I’ve wondered, “Why is nobody reading what I’m writing?” Maybe you’ve asked the same question.

I’m beginning to discover the answer. It has to do with community.

Today at Thomas Nelson we promoted Mark Schoenwald, our President and Chief Operating Officer, to the position of President and Chief Executive Officer. Effective immediately, I am stepping out of active management of the company, and turning over the reins to Mark. However, I will continue to serve as Chairman of the Board.

I hired Mark in 2005 to be our Chief Sales Officer. I promoted him to President and Chief Operating Officer in 2009. I have watched him grow and develop over the years. He is an outstanding executive in every way, yet humble and committed to our company’s Christian mission. He was my first choice as a successor, and I know he will do a terrific job.

In my previous post on this topic, I told the story of publishing my first book. I shared the significant amount of work it required and a number of setbacks that I had to overcome. I used this story as an introduction to the talk I gave on the Re:create Cruise on “The Role of Work in Creativity.”

In this post, I want to share the essence of my talk, including the common myths that aspiring writers and other creatives have about the creative life. It is what I refer to as “The Romantic View of Creativity.” It includes four assumptions:

I just returned from the Re:create Cruise 2011. We had a magnificent time aboard the Celebrity Century. The theme of the conference was “The Creative Life.” I was one of four speakers, including Pete Wilson, Ken Davis, and our host, Randy Elrod.

I spoke on “The Role of Work in Creativity.” I began by telling the story of getting my first book published. I will share that with you in this post. In my next post, I will share the four principles, I learned from my experience.

Recently, my friend Philip Rothschild asked if I would write a blog post on “the anatomy of a 500-word blog post.” He said that he sensed I used some kind of template. He thought it might be something that would be valuable to others, as well as something he could use with his students.

I do, in fact, use a blog post template. I don’t follow it slavishly, but I always start with it. It includes all the elements that I have learned make for an effective post. It also helps me write faster, because it provides me with a track to run on.

I am a very loyal person. I have been married to the same woman for 32 years. Most of my close, personal friends have been friends for a decade or more. I have gone to the same church for 27 years. Once I let you into my life, I almost never ask you to leave.

But I just unsubscribed to your blog.

I have numerous friends who are attempting to become more serious about their blogging this next year. They aren’t necessarily wanting to become professional bloggers, but they would like to increase their traffic and, perhaps, make money from their site.

If you are in this camp, then there are three bloggers you must follow. I subscribe to their blogs via RSS and read every article they post.

A few nights ago, I sat down with the intention to write a blog post. I had been mulling a specific idea over for several days. I thought it was a slam dunk. I should be done in 30 minutes, I thought, 45 minutes—max.

Not so much.

Public speaking? The very words scare most people. But if you are an author—or want to become one—you need to get serious about your speaking. It can directly impact your success as a writer.

Reality check: My blog readership has plateaued. The number of my monthly visitors has been relatively flat for the past few months. For someone whose primary strength is “achiever,” this is a bitter pill to swallow. I immediately think, What am I doing wrong?

About ten days ago, I posted 12 Gift Ideas for Aspiring Speakers. Since I am the Chairman of a publishing company, several people wrote to say, “What about writers? What do you suggest for them?” So, I pulled together a list of my best gift recommendations.

Assuming you want to increase your blog traffic, there are certain mistakes you must avoid to be successful. If you commit these mistakes, your traffic will never gain momentum. Worse, it may plateau or begin to decrease.

How do I know? After writing more than 1,000 posts and receiving more than 60,000 comments, I have made most of the mistakes you can make—numerous times. As a result, I have begun to see certain patterns emerge. These are my top ten traffic-killers.