Going forward, this will be a members-only call. However, I wanted to share this first session with you—even if you are not a member—so you could sample the kind of content I am providing at Platform University.
Each month, I will answer questions submitted by our members. Half the call will be pre-submitted questions; the other half will be live. In this first call, I answered the following questions. First, I addressed the most common ones:
- “What do you do if you feel overwhelmed by all the social media options? Where do you start?”
- “What are your favorite platform-building tools—the ones you use every day?”
- “How you can find time to build a platform, especially with a full-time job, a family, and other responsibilities?”
- “Should people build their platform around a personal brand, a corporate brand, or both?”
- “What is the one thing people must do to succeed in building a platform?”
Next, I answered questions submitted by the participants:
- Ellen Debenport from Texas asked: “Michael, everything you do is so classy with such high production values that I’m guessing you invest a lot of money in it. How can I build a platform that lends credibility when I don’t (yet) have much cash to invest in it?”
- Steve Crutchfield from Pennsylvania asked, “I’ve been consistently inconsistent in building a platform. What have you learned to be the top three hurdles to overcoming the inconsistency and how do you jump over or through them?
- Mark Williams from California asked, “As a beginning blogger, how should go about getting signups for my blog?”
- Jay Willis from Texas asked, “How do you get started building an audience? How do you find your voice or ‘one thing’ to focus on?”
- Jay Goluguri from Texas asked, “You mention in the “Start with the Wow” Master Class video [inside the membership] that it’s important that our platform (and services we offer) are at the intersection of passion, competence, and market demand. What are some techniques to test and verify the market demand for what we have to offer before we go all out into putting efforts to building a platform?”
- Ken Brayton from Oregon asked, “Is it possible to build a platform on a part-time basis? I already have a 50-hour a week ‘regular job.” Can one be successful building a platform slowly over time?”
- Dana Reynolds from Texas asked, “What is your #1 suggestion for promoting a new book?”
- Jody Mayberry from Washington asked, “Holding back, waiting to create wow, can keep me from getting started. How do you balance the desire to begin with wow and the need to launch?”
- Kevin Rains from Ohio asked, “Sequencing. What comes first, second, and third in terms of building a platform… collect email addresses? develop a product? etc… so many things seem so important but not sure which ones to pursue and in what order.”
- Joshua Hood from Texas asked, “Can you talk about the balance between what we think people WANT to hear, versus what we WANT to say? I sometimes find myself blogging what I think people want to read, because what I want to write doesn’t feel flashy, marketable, or impressive. For example, the series of posts on leadership we thought would be epic barely gets any attention. But the silly post about things that bother us takes off and becomes our biggest hit. How much should our perception of what people want affect content creation?”
- Wayne Stiles from Texas asked, “Other than keeping track of unique visitors, what information should we use Google Analytics to measure–and why?”
- Tom Maibe from Maryland asked, “If you’re not as gifted in writing as speaking, what alternative do you suggest to writing a blog?
I hope you can see from this list of questions, the wide-range of platform-related questions we got in. Again, we will be doing this every month, because I want to address the real-world questions our members have.
As I mentioned earlier, you can also download the transcript of the call, courtesy of Ginger Schell, who does all my transcription work. The transcript contains twenty-seven pages of my answers and resource links.
If you are interested in finding out more about Platform University, please visit the site to discover what we offer. Admittedly, I’m biased, but At $25 a month, I think it’s a steal.
If you are serious about building a platform this year or taking yours to the next level, you owe it to yourself to check it out.
If you don’t think it’s worth what you are paying, you can quit at any time.