The First Platform University Monthly Q&A Call [Audio]

I hosted our first ever Monthly Q&A Call for Platform University last week. In case you missed it, you can listen to the recording here (or download the transcript here.)

The First Platform University Monthly Q&A Call - January 2013

Photo courtesy of ©

Going forward, this will be a members-only call. However, I wanted to share this first session with you—even if you are not a member—so you could sample the kind of content I am providing at Platform University.


Each month, I will answer questions submitted by our members. Half the call will be pre-submitted questions; the other half will be live. In this first call, I answered the following questions. First, I addressed the most common ones:

  • “What do you do if you feel overwhelmed by all the social media options? Where do you start?”
  • “What are your favorite platform-building tools—the ones you use every day?”
  • “How you can find time to build a platform, especially with a full-time job, a family, and other responsibilities?”
  • “Should people build their platform around a personal brand, a corporate brand, or both?”
  • “What is the one thing people must do to succeed in building a platform?”

Next, I answered questions submitted by the participants:

  • Ellen Debenport from Texas asked: “Michael, everything you do is so classy with such high production values that I’m guessing you invest a lot of money in it. How can I build a platform that lends credibility when I don’t (yet) have much cash to invest in it?”
  • Steve Crutchfield from Pennsylvania asked, “I’ve been consistently inconsistent in building a platform. What have you learned to be the top three hurdles to overcoming the inconsistency and how do you jump over or through them?
  • Mark Williams from California asked, “As a beginning blogger, how should go about getting signups for my blog?”
  • Jay Willis from Texas asked, “How do you get started building an audience? How do you find your voice or ‘one thing’ to focus on?”
  • Jay Goluguri from Texas asked, “You mention in the “Start with the Wow” Master Class video [inside the membership] that it’s important that our platform (and services we offer) are at the intersection of passion, competence, and market demand. What are some techniques to test and verify the market demand for what we have to offer before we go all out into putting efforts to building a platform?”
  • Ken Brayton from Oregon asked, “Is it possible to build a platform on a part-time basis? I already have a 50-hour a week ‘regular job.” Can one be successful building a platform slowly over time?”
  • Dana Reynolds from Texas asked, “What is your #1 suggestion for promoting a new book?”
  • Jody Mayberry from Washington asked, “Holding back, waiting to create wow, can keep me from getting started. How do you balance the desire to begin with wow and the need to launch?”
  • Kevin Rains from Ohio asked, “Sequencing. What comes first, second, and third in terms of building a platform… collect email addresses? develop a product? etc… so many things seem so important but not sure which ones to pursue and in what order.”
  • Joshua Hood from Texas asked, “Can you talk about the balance between what we think people WANT to hear, versus what we WANT to say? I sometimes find myself blogging what I think people want to read, because what I want to write doesn’t feel flashy, marketable, or impressive. For example, the series of posts on leadership we thought would be epic barely gets any attention. But the silly post about things that bother us takes off and becomes our biggest hit. How much should our perception of what people want affect content creation?”
  • Wayne Stiles from Texas asked, “Other than keeping track of unique visitors, what information should we use Google Analytics to measure–and why?”
  • Tom Maibe from Maryland asked, “If you’re not as gifted in writing as speaking, what alternative do you suggest to writing a blog?

I hope you can see from this list of questions, the wide-range of platform-related questions we got in. Again, we will be doing this every month, because I want to address the real-world questions our members have.

As I mentioned earlier, you can also download the transcript of the call, courtesy of Ginger Schell, who does all my transcription work. The transcript contains twenty-seven pages of my answers and resource links.

If you are interested in finding out more about Platform University, please visit the site to discover what we offer. Admittedly, I’m biased, but At $25 a month, I think it’s a steal.

If you are serious about building a platform this year or taking yours to the next level, you owe it to yourself to check it out.

If you don’t think it’s worth what you are paying, you can quit at any time.

Question: What questions do you have about Platform University? You can leave a comment by clicking here.

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Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • Chris Jeub

    That was a great call. I appreciated how you wasted little time and jumped right in. Very little fluff, real meaty. I’m looking forward to the next one, Michael!

    • TorConstantino

      I agree Chris, Michael delivers high-quality content that gets right to the heart of the matter!

    • Michele Cushatt

       What was your biggest take-away, Chris?

      • Chris Jeub

        Hands down, it was, “Don’t worry, be crappy.” 

        When I heard this, it shifted my universe into perfect balance. 

        • Michele Cushatt

          Definitely a motto to live by. ;)

    • Michael Hyatt

      Thanks, Chris. That was my goal.

  • Dan Erickson

    Looks interesting.

  • Helen Lee

    I had trouble downloading the transcript; would you mind checking the link? Much, much appreciated–I look forward to reading it! (I am one of those visual rather than aural learners!)

    • Jim Martin

      I just checked the link and downloaded the transcript.  You might try again, Helen.

    • Michael Hyatt

      By bad, Helen. It should be fixed in the post now. (You might have to refresh your browser’s page.) You can get to the transcript by clicking here.

  • Karimshamsibasha

    I clicked on Ginger’s name to download the transcript, and I was directed to an error page…help!

    • Michele Cushatt

      The link has been fixed. Try again, and let us know if you have any trouble. Thanks for making us aware of it!

    • Michael Hyatt

      I’m so sorry. That was my fault.

      It should be fixed in the post now. (You might have to refresh your browser’s page.) You can get to the transcript by clicking here.

  • Matthew Graves

    Great information Michael.

  • Matthew Graves

    Love what you are doing Michael.  You noted in the call that you used Clicky, but it sounded like you used it in conjunction with Google Analytics.  Is it a replacement for Google Analytics or an addon tool?

    • TorConstantino

      Hi Matthew, I’ve read the transcript of the call and Michael says that Clicky is an add-on that requires a Google Analytic account that’s setup and connected to your blog or web site.

    • Michael Hyatt

      It’s basically an interface for Google Analytics. You must plug in your Google information and then use Clicky. Thanks.

  • Tappitytaptap

    404 Error Page happens when I click on the links. Would you please take a look? Thank you! 

    • Michele Cushatt

       It’s now been fixed. Thanks!

    • Michael Hyatt

      I am so sorry. My bad. Are you clicking from the e-mail newsletter? The links in the actual post are working. You may need to clear your browser’s cache or refresh your page. Thanks.

  • Dale Callahan

    Missed this one even though I am a member. When is the next one? 

  • Joe Lalonde

    Sounds like a great call Michael. I know those who are enrolled in PU will greatly benefit from what you’re sharing.

  • Dmjohnsen

    transcript link is broken…

    • Michael Hyatt

      It was broken this morning, but it is now working. You might want to refresh the page and try again. I apologize for the inconvenience. Thanks.

  • Barry Hill

    I have to admit that I thought when you pulled out the “Irish Flute” example/reference that it was completely random! Never would have guessed that was an area of interest…ha. I learn something new everyday!

  • Jim Martin

    This was a good call.  The questions were very good.  Glad you chose this format for the first call.

    • Michael Hyatt

      Thanks, Jim.

  • TorConstantino

    I really like the “day in, day out” platform tools you referenced – really useful stuff!

    • Michael Hyatt

      Thanks, Tor. I love my tools!

  • Bowie

    unsubscribe me out of your list

    • Michael Hyatt

      You need to click the link at the bottom of the e-mail. Unfortunately, I can’t do it for you. Kind regards.

  • Bowie

    unsuscibe me

  • Rick Healey

    Michael, you mentioned switching your forum software because you had a bad experience with the first software. I’d love to know what forum software you do recommend.

    • Michael Hyatt

      I am not sure I can recommend one. We went from Simple:Press to Mingle Forum. Mingle is better but still not great. We are continuing to explore other options.

  • AKA Byronious

    Thank you for this rebroadcast.. very much appreciated. 

    Some feedback for you -on my end “desktop computer with Bose speakers”  the audio quality of the moderator was in some cases too low of quality to understand what she was saying- this was probably the Teleseminar System Software. Michael’s audio was broadcast quality.

    Thanks again for generously offering the free Teleseminar.

  • AKA Byronious

    Take away:

    -Developing the discipline and commitment to time management.

    – Michael has mastered the art of all aspects of new pre production  and post production.

  • Desiree M. Mondesir

    This was A LOT of great information! And, not gonna lie, I definitely busted up laughing when I heard your top secret pseudonym “Dr. X”! LOL

  • Mike Mobley

    Michael, what do you suggest for someone having a site like mine ( and wanting to make it a more personal brand like you mentioned in this transcript. 

    You mentioned that personal brands are the future (which I agree), but I am having difficulties figuring out how to do that on my site with multiple authors.  I definitely want to be more personal and not so “commercial”.  Any thoughts or guidance here?  Thanks so much!