The Future of Publishing
Yesterday, I stumbled across an incredibly simple but brilliant video about the end of publishing. It was produced by the marketing staff at Dorling Kindersley, a division of Penguin Group, for a recent sales conference. It talks about why Generation Y (those born between 1977 and 1994) thinks that books are dead and boring.
If you can’t see this video in your RSS reader or email, then click here.
Or does it? You be the judge. Make sure you watch the video through to the end. It may surprise you.
Question: What do you think about the future of books?
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Posted on March 18, 2010
In: Publishing
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