Comments on: The Future of Publishing http://michaelhyatt.com/the-future-of-publishing.html Intentional Leadership Sun, 27 May 2012 13:16:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: The end of publishing « Make It In Music Daily http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-123349 The end of publishing « Make It In Music Daily Wed, 14 Sep 2011 10:54:59 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-123349 [...] I just saw this in a tweet from @Buzzsonic who got it from Michael Hyatt’s blog. [...] [...] I just saw this in a tweet from @Buzzsonic who got it from Michael Hyatt’s blog. [...]

]]> By: Catherine Jaime http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-122604 Catherine Jaime Tue, 13 Sep 2011 02:59:00 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-122604 I followed the link to this from one of your more recent blog entries.  I have to admit to being alarmed at the beginning of the video - though 10 of my 12 children would technically be "Gen Y's" that don't fit that original model!   But it was fun to see it play out to the end...As a reader and a writer I definitely see books as alive in well in paper and as e-books, and likely to stay that way for some time to come! I followed the link to this from one of your more recent blog entries.  I have to admit to being alarmed at the beginning of the video – though 10 of my 12 children would technically be “Gen Y’s” that don’t fit that original model!  

But it was fun to see it play out to the end…As a reader and a writer I definitely see books as alive in well in paper and as e-books, and likely to stay that way for some time to come!

]]> By: Here Come the Tablets – The End of Publishing As We Know It? | Trapdoor Books http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-99125 Here Come the Tablets – The End of Publishing As We Know It? | Trapdoor Books Sat, 23 Apr 2011 18:24:04 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-99125 [...] After watching the video several times, I have come to a few tentative conclusions about the future of book publishing. Don’t hold me to this. I may change my mind next month. But for now at least, here is what I see [...] [...] After watching the video several times, I have come to a few tentative conclusions about the future of book publishing. Don’t hold me to this. I may change my mind next month. But for now at least, here is what I see [...]

]]> By: Here Come the Tablets – The End of Publishing As We Know It? « Frank Fiore – Novelist & Screenwriter http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-99124 Here Come the Tablets – The End of Publishing As We Know It? « Frank Fiore – Novelist & Screenwriter Sat, 23 Apr 2011 18:19:02 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-99124 [...] After watching the video several times, I have come to a few tentative conclusions about the future of book publishing. Don’t hold me to this. I may change my mind next month. But for now at least, here is what I see [...] [...] After watching the video several times, I have come to a few tentative conclusions about the future of book publishing. Don’t hold me to this. I may change my mind next month. But for now at least, here is what I see [...]

]]> By: Sheridan Voysey http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-58377 Sheridan Voysey Sun, 11 Jul 2010 22:24:12 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-58377 Not just a nice piece of analysis - a brilliant piece of writing. Anyone ready to write a back-to-front-to back book yet? I'm starting this afternoon... Not just a nice piece of analysis – a brilliant piece of writing. Anyone ready to write a back-to-front-to back book yet? I’m starting this afternoon…

]]> By: Victoria http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-53983 Victoria Thu, 15 Apr 2010 09:40:56 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-53983 neat neat

]]> By: Andrew http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51737 Andrew Wed, 24 Mar 2010 18:28:37 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51737 I've been trying to keep abreast of the publishing situation as a wanna-be author, and I keep seeing many people proclaim the end of publishing as we know it. Even comments here have boldly labeled books as antiquated; make way for the digital revolution! Just out of curiosity, I Googled the total number of Kindle owners in the world. Do you now how many Kindles are out there? By Q4 of 2009, Amazon had sold 1.5 million units. Now, considering the United States has a population of well over 300 million people, that's not very much (and I might add that Amazon is selling worldwide). In fact, just considering the U.S. alone that makes Kindle users less than 0.5% of the population. I realize there are other digital readers out there, but seriously? Books are not dead until they are in the minority. I'm not saying it couldn't happen; just don't be so quick to judge. Good video, even if it was inspired by another. Thanks Michael! I've been trying to keep abreast of the publishing situation as a wanna-be author, and I keep seeing many people proclaim the end of publishing as we know it. Even comments here have boldly labeled books as antiquated; make way for the digital revolution! Just out of curiosity, I Googled the total number of Kindle owners in the world. Do you now how many Kindles are out there? By Q4 of 2009, Amazon had sold 1.5 million units. Now, considering the United States has a population of well over 300 million people, that's not very much (and I might add that Amazon is selling worldwide). In fact, just considering the U.S. alone that makes Kindle users less than 0.5% of the population. I realize there are other digital readers out there, but seriously? Books are not dead until they are in the minority. I'm not saying it couldn't happen; just don't be so quick to judge. Good video, even if it was inspired by another. Thanks Michael!

]]> By: tamstew http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51536 tamstew Tue, 23 Mar 2010 13:41:09 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51536 What a fantastic video!! Very clever. I'm enjoying watching the industry transform. I LOVE reading; my parents instilled that in me from a very young age (born 1974). I read fiction and non-fiction, and I always read non-fiction with a pencil to mark up, take notes, and underline text. I'm very interested in the e-readers, iPads, etc. I've never tried to read an entire manuscript on my computer so I'm not sure if I can see myself curled up in bed with an iPad, but on the other hand, I can't say I couldn't. I don't know what's going to happen, but I love watching it all unfold....now THIS has the makings of a good book! ;-) What a fantastic video!! Very clever. I'm enjoying watching the industry transform. I LOVE reading; my parents instilled that in me from a very young age (born 1974). I read fiction and non-fiction, and I always read non-fiction with a pencil to mark up, take notes, and underline text. I'm very interested in the e-readers, iPads, etc. I've never tried to read an entire manuscript on my computer so I'm not sure if I can see myself curled up in bed with an iPad, but on the other hand, I can't say I couldn't. I don't know what's going to happen, but I love watching it all unfold….now THIS has the makings of a good book! ;-)

]]> By: Kyle Watson http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51333 Kyle Watson Sun, 21 Mar 2010 17:32:58 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51333 This may sound too simple and without deep thought. I think we are going to have more options for all people. Readers and writers of all types will have many options. The future will give every voice a chance to be heard. And people will decide what they like and don't like. You will have all kinds of small, medium, and large networks of writers. And each writer will have a fan base of readers. Then again. Who knows. This may sound too simple and without deep thought. I think we are going to have more options for all people. Readers and writers of all types will have many options. The future will give every voice a chance to be heard. And people will decide what they like and don't like. You will have all kinds of small, medium, and large networks of writers. And each writer will have a fan base of readers.

Then again. Who knows.

]]> By: John Young http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51331 John Young Sun, 21 Mar 2010 16:18:04 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51331 Two sides/perspectives to every story. I can't wait to live long enough to see which version of this video resembles the real world we'll live in. I believe content is king but we are just so bombarded with more content that at times it becomes noise. I'm looking harder than ever, even now, for the things that have impact. It's so easy for a lot to just be redundant. Two sides/perspectives to every story. I can’t wait to live long enough to see which version of this video resembles the real world we’ll live in. I believe content is king but we are just so bombarded with more content that at times it becomes noise. I’m looking harder than ever, even now, for the things that have impact. It’s so easy for a lot to just be redundant.

]]> By: journalism** the future of publishing** instant gratification v. ignorant regurgitation « The Adventures of a Boss Bitch http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51303 journalism** the future of publishing** instant gratification v. ignorant regurgitation « The Adventures of a Boss Bitch Sun, 21 Mar 2010 06:03:34 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51303 [...] However, I’m keeping an eye on what Michael Hyatt, CEO of Thomas Nelson Publishers, has to say on the future of publishing. [...] [...] However, I’m keeping an eye on what Michael Hyatt, CEO of Thomas Nelson Publishers, has to say on the future of publishing. [...]

]]> By: bondChristian http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51278 bondChristian Sat, 20 Mar 2010 21:43:23 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51278 Wow, I love backwardness. I'm going to try to write something like that. Thanks for sharing. -Marshall Jones Jr. Wow, I love backwardness. I'm going to try to write something like that. Thanks for sharing.

-Marshall Jones Jr.

]]> By: From the Publisher’s Desk: Top Book Publishing Industry News 3/9-3/19/10 « TSTC Publishing's Book Business Blog http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51250 From the Publisher’s Desk: Top Book Publishing Industry News 3/9-3/19/10 « TSTC Publishing's Book Business Blog Sat, 20 Mar 2010 15:16:52 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51250 [...] The Future of Publishing (3/18/10 via Michael Hyatt’s Blog) [...] [...] The Future of Publishing (3/18/10 via Michael Hyatt’s Blog) [...]

]]> By: Gladwell Musau http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51241 Gladwell Musau Sat, 20 Mar 2010 11:14:30 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51241 Wow. I am glad I stuck to the END of the video. Oh...that is one incredible confirmation. It is us , authors, aspiring or published and publishers who need to listen rather to ourselves and the positive that is being said...and discard the negative that book publishing is dying out. Someone said it well....'EVERY CLOUD HAS A SILVER LINING' So...I will be looking out for the Silver rather that getting discouraged by the cloud!!! Blessings Gladwell My recent post <a href="http://gladwellmusau.wordpress.com/2010/03/19/does-he-know-your-address/" target="_blank">DOES HE KNOW YOUR ADDRESS?</a> Wow. I am glad I stuck to the END of the video. Oh…that is one incredible confirmation. It is us , authors, aspiring or published and publishers who need to listen rather to ourselves and the positive that is being said…and discard the negative that book publishing is dying out. Someone said it well….'EVERY CLOUD HAS A SILVER LINING' So…I will be looking out for the Silver rather that getting discouraged by the cloud!!!

Blessings

Gladwell
My recent post DOES HE KNOW YOUR ADDRESS?

]]> By: Future of publishing video « Raja Jasti’s Blog - Renaissance Thinking http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51198 Future of publishing video « Raja Jasti’s Blog - Renaissance Thinking Fri, 19 Mar 2010 22:27:06 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51198 [...] Via Michael Hyatt: [...] [...] Via Michael Hyatt: [...]

]]> By: Tim Dahl http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51172 Tim Dahl Fri, 19 Mar 2010 18:17:11 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51172 Well, I'm not in Gen Y, though I'm awful close. I was born in 1973, so I'm not sure what it makes me. I still like the feel of a book, though I would love to be able to afford an Ipad, and use the digital version. I do most of my research online, digital journals and such. Yes, I do look at wikipedia, though I would never quote it in a paper. If I can ever afford the technology/service, I'm sure I will be more of a digital reader. However, I'll always keep paper favorites on the shelf. I'll always take some time to grab some coffee and my current reading material, if for no other reason that the digital is just as temporary as it is eternal. What do I mean by that. 1) It is eternal. We never write anything on the web that we won't want to see ever again. There will always be a copy of it somewhere. In a sense, it is eternal. However 2) it is also horribly temporary. Or perhaps, I should say horribly fragile. Sure, no fire will eat up your digital copy if it is stored out in the nether. But, hard drives crash, servers go down, and our wonderful technology goes kapoot in some way shape form or fashion. So, at least for the time being, I see digital copies on the rise, and possibly paper copies falling a bit. But, there will be a place for both in the here & now, and possibly in the here & after. Tim My recent post <a href="http://tikesbestfriend.wordpress.com/2010/03/16/epiphany-mr-banks-gets-it-marypoppins/" target="_blank">Epiphany – Mr. Banks Gets It!!! #MaryPoppins</a> Well, I'm not in Gen Y, though I'm awful close. I was born in 1973, so I'm not sure what it makes me.

I still like the feel of a book, though I would love to be able to afford an Ipad, and use the digital version. I do most of my research online, digital journals and such. Yes, I do look at wikipedia, though I would never quote it in a paper. If I can ever afford the technology/service, I'm sure I will be more of a digital reader. However, I'll always keep paper favorites on the shelf. I'll always take some time to grab some coffee and my current reading material, if for no other reason that the digital is just as temporary as it is eternal.

What do I mean by that. 1) It is eternal. We never write anything on the web that we won't want to see ever again. There will always be a copy of it somewhere. In a sense, it is eternal. However 2) it is also horribly temporary. Or perhaps, I should say horribly fragile. Sure, no fire will eat up your digital copy if it is stored out in the nether. But, hard drives crash, servers go down, and our wonderful technology goes kapoot in some way shape form or fashion.

So, at least for the time being, I see digital copies on the rise, and possibly paper copies falling a bit. But, there will be a place for both in the here & now, and possibly in the here & after.

Tim
My recent post Epiphany – Mr. Banks Gets It!!! #MaryPoppins

]]> By: Sara Rassler http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51158 Sara Rassler Fri, 19 Mar 2010 16:12:00 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51158 I'm a senior in high school and I don't think that books are dying. Most students can't afford a Kindle, or don't want it stolen. Most students realize that it's harder on their eyes to read from a screen instead of a book. Students are the future of our world, and until every school in the nation starts buying Kindles and other eBook readers, books will still be around. The only time I read an eBook or a Google Book snippet is when I need to do research and I don't feel like lugging around a book. I think -fiction- books will continue to be made from trees. Love reading your blog, Michael, we've used a few of your posts as discussion starters in my Service Leadership class. I'm a senior in high school and I don't think that books are dying. Most students can't afford a Kindle, or don't want it stolen. Most students realize that it's harder on their eyes to read from a screen instead of a book. Students are the future of our world, and until every school in the nation starts buying Kindles and other eBook readers, books will still be around. The only time I read an eBook or a Google Book snippet is when I need to do research and I don't feel like lugging around a book. I think -fiction- books will continue to be made from trees.

Love reading your blog, Michael, we've used a few of your posts as discussion starters in my Service Leadership class.

]]> By: Speckle http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51142 Speckle Fri, 19 Mar 2010 14:14:19 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51142 Wow! this was enlightening! Wow! this was enlightening!

]]> By: Susan Cushman http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51073 Susan Cushman Fri, 19 Mar 2010 09:26:02 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51073 Brilliant. My friends, River Jordan and Shellie Tomlinson Rushing, are on a book tour of seven states right now, interviewing booksellers and bookclubs about the future of publishing. They are having an informal "parlor talk' at my house on March 31. I think they'll find we're hopeful about the publishing world:-) Brilliant. My friends, River Jordan and Shellie Tomlinson Rushing, are on a book tour of seven states right now, interviewing booksellers and bookclubs about the future of publishing. They are having an informal "parlor talk' at my house on March 31. I think they'll find we're hopeful about the publishing world:-)

]]> By: Peter Eleazar http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51084 Peter Eleazar Fri, 19 Mar 2010 07:40:45 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51084 The marketing sweetspot is almost always in the middle. Extremes either give you low volumes or low margins or both. The middle in this debate is a mix of paper and e-media. I could list many marketing reasons why that is so. The best analogy that comes to mind is the car - all cars were starting to look alike as they pursued ideal efficiency, but that killed differentiation, so style came back - and the pendulum will also swing back for the publsihing market. In fact books may well rise to the challenge and take on new and exciting formats. The marketing sweetspot is almost always in the middle. Extremes either give you low volumes or low margins or both. The middle in this debate is a mix of paper and e-media. I could list many marketing reasons why that is so. The best analogy that comes to mind is the car – all cars were starting to look alike as they pursued ideal efficiency, but that killed differentiation, so style came back – and the pendulum will also swing back for the publsihing market. In fact books may well rise to the challenge and take on new and exciting formats.

]]> By: Luke Gedeon http://michaelhyatt.com/the-future-of-publishing.html/comment-page-2#comment-51066 Luke Gedeon Fri, 19 Mar 2010 02:06:49 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51066 You know, I was rather disappointed to see knights in shining armor go the way of clay tablets thanks to those blasted muskets. And losing heraldry with it... that was the worst loss of all. But, heraldry never did go away. It just changed a bit. And now it is better than ever. Don't despair. Books will continue on forever as a forever huge part of our lives. Generation Y will mostly reject books, but the millennials will bring them back and publishers will live fat and happy forever. Oh, and that video.... totally did not connect. It was baby-boomer one direction and X the other. Totally missed the point. My recent post <a href="http://luke.gedeon.name/cliches-left.html" target="_blank">Cliches: Any Value Left in There?</a> You know, I was rather disappointed to see knights in shining armor go the way of clay tablets thanks to those blasted muskets. And losing heraldry with it… that was the worst loss of all.

But, heraldry never did go away. It just changed a bit. And now it is better than ever.

Don't despair. Books will continue on forever as a forever huge part of our lives. Generation Y will mostly reject books, but the millennials will bring them back and publishers will live fat and happy forever.

Oh, and that video…. totally did not connect. It was baby-boomer one direction and X the other. Totally missed the point.
My recent post Cliches: Any Value Left in There?

]]> By: patriciazell http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51050 patriciazell Thu, 18 Mar 2010 23:13:51 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51050 In my family and my high school, I have seen both sides of this video. This school year, my 11th grade curriculum has included To Kill a Mockingbird and across the board, my students have resisted reading it. Yet, I also have included a independent novel project where my students could choose any novel they liked and then complete novel response packets for their books. The kids enjoyed the project and did well. Since today's readers embrace their freedom of choice, our challenge is to provide them with content they can't help but to choose. My recent post <a href="http:\/\/www.godsabsolutelove.com\/\?p=331" target="_blank">#34 THE DOING OF BELIEVING: FAITH (2)</a> In my family and my high school, I have seen both sides of this video. This school year, my 11th grade curriculum has included To Kill a Mockingbird and across the board, my students have resisted reading it. Yet, I also have included a independent novel project where my students could choose any novel they liked and then complete novel response packets for their books. The kids enjoyed the project and did well. Since today's readers embrace their freedom of choice, our challenge is to provide them with content they can't help but to choose.
My recent post #34 THE DOING OF BELIEVING: FAITH (2)

]]> By: cherylblemine http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51048 cherylblemine Thu, 18 Mar 2010 23:08:24 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51048 I went to journalism school in the 80s. Major "nervousness" surrounded the field and predictions were that newspapers would vanish. Thirty years later many newspapers - mainly the ones with adaptability and good financial practices - are still around doing what they do best. I'm a realist. I think that it's easier to give up or predict doom for a form of communication than get in there, think in challenging new ways and make it happen. To me, the point of the aforementioned video is that perspective in important. Communication on any level - newspapers, books, etc - is challenging but I believe there are communicators - many of whom read this blog - who know that sending a clear message and having it received and understood are worth all the efforts - without respect to the generation in which our readers are born. My recent post <a href="http:\/\/cherylblemine.wordpress.com\/2010\/03\/17\/faith-mouth-wide-open\/" target="_blank">FAITH: Mouth wide open</a> I went to journalism school in the 80s. Major "nervousness" surrounded the field and predictions were that newspapers would vanish. Thirty years later many newspapers – mainly the ones with adaptability and good financial practices – are still around doing what they do best.

I'm a realist. I think that it's easier to give up or predict doom for a form of communication than get in there, think in challenging new ways and make it happen.

To me, the point of the aforementioned video is that perspective in important. Communication on any level – newspapers, books, etc – is challenging but I believe there are communicators – many of whom read this blog – who know that sending a clear message and having it received and understood are worth all the efforts – without respect to the generation in which our readers are born.
My recent post FAITH: Mouth wide open

]]> By: madrigals http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51043 madrigals Thu, 18 Mar 2010 22:47:34 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51043 Clever and interesting video, however, being Gen Y (1982) and perhaps I am in the minority, but I loovvvve my books. I like to hold them, bend them, and most importantly WRITE in them. My books are MARKED UP and I love that I can do that. Going completely digital takes away a big peice of joy from reading for me. Besides that point, I also like the fact that a book always "works." It's never out of battery and I never have to call tech support. It doesn't fail. If I am stuck in an airport, line, or whatever, I can simply pull out a book. I don't need to do anything to it or say "Darn it! I forgot to charge the thing!" Clever and interesting video, however, being Gen Y (1982) and perhaps I am in the minority, but I loovvvve my books. I like to hold them, bend them, and most importantly WRITE in them. My books are MARKED UP and I love that I can do that. Going completely digital takes away a big peice of joy from reading for me.

Besides that point, I also like the fact that a book always "works." It's never out of battery and I never have to call tech support. It doesn't fail. If I am stuck in an airport, line, or whatever, I can simply pull out a book. I don't need to do anything to it or say "Darn it! I forgot to charge the thing!"

]]> By: Chuck Fromm http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51044 Chuck Fromm Thu, 18 Mar 2010 22:47:15 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51044 Part IV....The future of the book then rests on much more than simply new medium vs. old medium. It has much more to do with what the form of the book symbolizes and the means by which it creates meaning. Behind the question of the media form are the implications of social practices and how they are changing e.g., our notions of authorship (will the true book writers—known as “ghost”—become more visible in the future? As we move towards more informal pedagogies (folk culture) and more people are allowed into the knowledge production business and the idea that everyone has a contribution to make gains strength vs. the romantic notions of the single “know it all” renaissance man/woman, what will that mean? .... Like most books this reply is FAR TOO LONG... If you would like the rest of my thoughts on the topic just email me ! chuck@wlmag.com blessings Part IV….The future of the book then rests on much more than simply new medium vs. old medium. It has much more to do with what the form of the book symbolizes and the means by which it creates meaning. Behind the question of the media form are the implications of social practices and how they are changing e.g., our notions of authorship (will the true book writers—known as “ghost”—become more visible in the future? As we move towards more informal pedagogies (folk culture) and more people are allowed into the knowledge production business and the idea that everyone has a contribution to make gains strength vs. the romantic notions of the single “know it all” renaissance man/woman, what will that mean? …. Like most books this reply is FAR TOO LONG… If you would like the rest of my thoughts on the topic just email me ! chuck@wlmag.com
blessings

]]> By: Chuck Fromm http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51042 Chuck Fromm Thu, 18 Mar 2010 22:42:51 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51042 Part III Back to Future of the Book, one chapter of that book written by Carla Hess was especially on point for this conversation. Carla reemphasized the fact that “the medium is NOT the mode.” Other communication scholars like the late Marshall McLuhan and Walter Ong have said essentially the same thing. In this case Hess focuses on the book as a medium and its mode “culture.” Culture as a term is problematic but for this purpose it has to do with “habits” surrounding the book, e.g., the legitimizing of knowledge that the book form brings. Or in other words, can you imagine homes, studies, offices without book cases, etc.? To know the future of the book, Hess says is to first understand its history and sociology. Part III Back to Future of the Book, one chapter of that book written by Carla Hess was especially on point for this conversation. Carla reemphasized the fact that “the medium is NOT the mode.” Other communication scholars like the late Marshall McLuhan and Walter Ong have said essentially the same thing. In this case Hess focuses on the book as a medium and its mode “culture.” Culture as a term is problematic but for this purpose it has to do with “habits” surrounding the book, e.g., the legitimizing of knowledge that the book form brings. Or in other words, can you imagine homes, studies, offices without book cases, etc.? To know the future of the book, Hess says is to first understand its history and sociology.

]]> By: Chuck Fromm http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51041 Chuck Fromm Thu, 18 Mar 2010 22:39:09 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51041 Part II.....Well the process of writing my own book didn’t take six months but rather eight years; perhaps if I had stopped working and being a husband and parent, I might have finished in five years. My mentor may have seen it as a waste, but frankly the PhD book making process was of great gain. Why? Because of the socialization process I discovered in the academic community. Most of the scholars I was able to meet were highly collaborative; they were early adopters of new media, way out front of the private sector, using bulletin boards, emails and other electronic means of communication. Part II…..Well the process of writing my own book didn’t take six months but rather eight years; perhaps if I had stopped working and being a husband and parent, I might have finished in five years. My mentor may have seen it as a waste, but frankly the PhD book making process was of great gain. Why? Because of the socialization process I discovered in the academic community. Most of the scholars I was able to meet were highly collaborative; they were early adopters of new media, way out front of the private sector, using bulletin boards, emails and other electronic means of communication.

]]> By: Chuck Fromm http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51040 Chuck Fromm Thu, 18 Mar 2010 22:32:44 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51040 Over 10 years ago I discovered and then eagerly read what has turned out to be a very profound book. The book’s title? The Future of the Book (Berkeley; University of California Press, 1997). At the time, I was in the PhD program at Fuller Seminary and writing my own book, as well as raising a family of five great kids and operating my own publishing enterprises. (Maranatha! Music and Worship Leader magazine). As you probably know very well, the epitome of literacy is the stamp of PhD…at least in some circles. However, I was advised by my mentor Peter Drucker not to “waste your time” on this path but if I insisted, “do it in six months and then get on with your life calling to bring new song to the Church.” Over 10 years ago I discovered and then eagerly read what has turned out to be a very profound book. The book’s title? The Future of the Book (Berkeley; University of California Press, 1997). At the time, I was in the PhD program at Fuller Seminary and writing my own book, as well as raising a family of five great kids and operating my own publishing enterprises. (Maranatha! Music and Worship Leader magazine). As you probably know very well, the epitome of literacy is the stamp of PhD…at least in some circles. However, I was advised by my mentor Peter Drucker not to “waste your time” on this path but if I insisted, “do it in six months and then get on with your life calling to bring new song to the Church.”

]]> By: Juan http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51033 Juan Thu, 18 Mar 2010 21:29:50 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51033 You said it right! Portability and convenience makes the difference! :) You said it right! Portability and convenience makes the difference! :)

]]> By: Stephanie Shott http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51023 Stephanie Shott Thu, 18 Mar 2010 20:02:34 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51023 Fascinating and challenging! Keeping our eyes and ears open to the culture of readers awaiting the next book that gives them a reason to read. That's such a huge part of an author's quest. We used to buy DK books back in the day when we homeschooled our children. DK has come a long way. Great video - Great post! My recent post <a href="http://www.stephanieshott.com/2010/03/prisoners-of-hope.html" target="_blank">Prisoners of Hope</a> Fascinating and challenging! Keeping our eyes and ears open to the culture of readers awaiting the next book that gives them a reason to read. That's such a huge part of an author's quest.

We used to buy DK books back in the day when we homeschooled our children. DK has come a long way.

Great video – Great post!
My recent post Prisoners of Hope

]]> By: aldrichdesign http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51019 aldrichdesign Thu, 18 Mar 2010 18:55:03 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51019 Thank goodness for the second part of this!! I was getting depressed. Thanks for sharing this. I am encouraged. Thank goodness for the second part of this!! I was getting depressed. Thanks for sharing this. I am encouraged.

]]> By: CherylSmith http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51014 CherylSmith Thu, 18 Mar 2010 18:21:26 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51014 Cool video Mike. There are so many important insights that can be gleaned. I came up with at least five (wrote them in a post just now) - but maybe the most significant is the mobile market. It seems to me that publishers and authors who get the mobile piece right will own more of the market share in the very near future and beyond. My recent post <a href="http:\/\/www.culturesmithconsulting.com\/2010\/03\/the-future-of-publishing-video-has-me-thinking\/" target="_blank">The Future of Publishing (VIDEO) Has Me Thinking</a> Cool video Mike. There are so many important insights that can be gleaned. I came up with at least five (wrote them in a post just now) – but maybe the most significant is the mobile market. It seems to me that publishers and authors who get the mobile piece right will own more of the market share in the very near future and beyond.
My recent post The Future of Publishing (VIDEO) Has Me Thinking

]]> By: The Future of Publishing (VIDEO) Has Me Thinking | CultureSmith Consulting http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51013 The Future of Publishing (VIDEO) Has Me Thinking | CultureSmith Consulting Thu, 18 Mar 2010 18:14:55 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51013 [...] (This post is in response to Michael Hyatt’s post “The Future of Publishing.”) [...] [...] (This post is in response to Michael Hyatt’s post “The Future of Publishing.”) [...]

]]> By: ThatGuyKC http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51011 ThatGuyKC Thu, 18 Mar 2010 17:51:15 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51011 Whoa! At first I was very discouraged by this video and then it caught me off guard and gave me hope for my generation, literacy, and the impact of publishing. Btw, I don't care what Lady Gaga is wearing. :-) My recent post <a href="http://thatguykc.wordpress.com/2010/03/16/a-perfect-weekend/" target="_blank">A Perfect Weekend</a> Whoa! At first I was very discouraged by this video and then it caught me off guard and gave me hope for my generation, literacy, and the impact of publishing.

Btw, I don't care what Lady Gaga is wearing. :-)
My recent post A Perfect Weekend

]]> By: Todd J http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-51003 Todd J Thu, 18 Mar 2010 17:01:35 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-51003 My question is not whether print will continue to exist but whether "passenger" print will exist as anything but Amtrak. My question is not whether print will continue to exist but whether “passenger” print will exist as anything but Amtrak.

]]> By: Mitch Ebie http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50997 Mitch Ebie Thu, 18 Mar 2010 16:39:47 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50997 Very clever video. I am part of generation Y and I prefer to hold a book in my hands. I am pretty sure that publishing is not going to die. If the argument was saying that certain fonts would die off or that hard back books would dies off, I might think that was possible, but to say that people will eventually not want a tangible and physical product is not going to happen. The computer is trying to be like a book, but in my opinion the book needs to become more like a computer. Very clever video. I am part of generation Y and I prefer to hold a book in my hands. I am pretty sure that publishing is not going to die. If the argument was saying that certain fonts would die off or that hard back books would dies off, I might think that was possible, but to say that people will eventually not want a tangible and physical product is not going to happen. The computer is trying to be like a book, but in my opinion the book needs to become more like a computer.

]]> By: Mason Stanley http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50995 Mason Stanley Thu, 18 Mar 2010 16:25:34 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50995 Michael, Reading through the comments and your replies I came across your statement, "I don't think it is either/or, but both/and." In my uneducated assumption I would have to agree with you. I don't believe hard copies of publishings will fade out. I'm not a fiction reader, not because I don't like it, but because I am way to praticle for my own good. I like books that I can sit down with, take a high lighter and a pencil, mark up the pages; take my own notes and process the information. As 3rd and 4th generation e-readers are revealed I imagine they will try and synthesize that process, which is great, I'll make use of it! However, I will not get rid of, nor stop buying hard copies of books. The publishing company that does not adapt will surely die, but the publishing company that excells at both will surely succeed! Thank you for the thought provoking post! My recent post <a href="http:\/\/rockinapond.wordpress.com\/2010\/03\/17\/the-purposeful-burden\/" target="_blank">The Purposeful Burden</a> Michael,
Reading through the comments and your replies I came across your statement, "I don't think it is either/or, but both/and." In my uneducated assumption I would have to agree with you. I don't believe hard copies of publishings will fade out. I'm not a fiction reader, not because I don't like it, but because I am way to praticle for my own good. I like books that I can sit down with, take a high lighter and a pencil, mark up the pages; take my own notes and process the information.
As 3rd and 4th generation e-readers are revealed I imagine they will try and synthesize that process, which is great, I'll make use of it! However, I will not get rid of, nor stop buying hard copies of books. The publishing company that does not adapt will surely die, but the publishing company that excells at both will surely succeed! Thank you for the thought provoking post!
My recent post The Purposeful Burden

]]> By: Michael http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50993 Michael Thu, 18 Mar 2010 16:09:58 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50993 nice... My recent post <a href="http:\/\/theperkinsblog.com\/2010\/03\/18\/garbage-man\/" target="_blank">I Hate Taking Out the Garbage</a> nice…
My recent post I Hate Taking Out the Garbage

]]> By: Anne Trudel http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50992 Anne Trudel Thu, 18 Mar 2010 15:46:02 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50992 Fabulous, simply fabulous. I have seen videos that rolled backward before, but this one really encouraged me. Reminds me that we cannot simply make assumptions about an entire generation. I am both encouraged and challenged by the Miillenial Generation. We have our work cut out for us to reach them in new ways...but the possibilities are endless. That may require just a bit of work (read in classic British understatement here) for those of us in the publishing industry. Fabulous, simply fabulous. I have seen videos that rolled backward before, but this one really encouraged me. Reminds me that we cannot simply make assumptions about an entire generation. I am both encouraged and challenged by the Miillenial Generation. We have our work cut out for us to reach them in new ways…but the possibilities are endless. That may require just a bit of work (read in classic British understatement here) for those of us in the publishing industry.

]]> By: Christopher Hopper » Book War http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50989 Christopher Hopper » Book War Thu, 18 Mar 2010 15:39:04 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50989 [...] was inspired by a video post Michael Hyatt put up today on his blog. Granted, he is the CEO of Thomas Nelson, so there is, [...] [...] was inspired by a video post Michael Hyatt put up today on his blog. Granted, he is the CEO of Thomas Nelson, so there is, [...]

]]> By: Steve Grizzle http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50988 Steve Grizzle Thu, 18 Mar 2010 15:24:23 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50988 With a little work and thought, that video could go a hundred different directions. As the ministry leader for new member recruitment for my church, I immediately thought about changing that video to "The Future of the Church is Dead". As for books, on some level I know that I should think about a Kindle or I-Pad but I can't get past the feel of the book in my hand as I lay on the couch at 2 in the morning with a book I can't put down. I can't get past taking my kids to the local bookstore and watching them pull book after book off the shelf that they want me to buy. Books are not just about reading. They are about the experience, at least for me. This is where bookstores and publishers must go, in my opinion. Engage me. I want you less like Wal-Mart and more like my local wine shop that knows me as I walk in and always has a recommendation handy. That will keep me buying. With a little work and thought, that video could go a hundred different directions. As the ministry leader for new member recruitment for my church, I immediately thought about changing that video to "The Future of the Church is Dead".

As for books, on some level I know that I should think about a Kindle or I-Pad but I can't get past the feel of the book in my hand as I lay on the couch at 2 in the morning with a book I can't put down. I can't get past taking my kids to the local bookstore and watching them pull book after book off the shelf that they want me to buy. Books are not just about reading. They are about the experience, at least for me. This is where bookstores and publishers must go, in my opinion. Engage me. I want you less like Wal-Mart and more like my local wine shop that knows me as I walk in and always has a recommendation handy. That will keep me buying.

]]> By: David Alves http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50985 David Alves Thu, 18 Mar 2010 15:16:54 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50985 Books will remain long after electricity and technology have failed and disappeared. Especially great books! Books will remain long after electricity and technology have failed and disappeared. Especially great books!

]]> By: Mario Mattei http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50984 Mario Mattei Thu, 18 Mar 2010 15:07:05 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50984 I'm Gen Y. I listen to audio books, own a kindle, read short ebooks, and would NEVER stop buying paperbacks and hardbacks. Still my preference! For traveling, I like to bring two paper books, a few on my kindle, and a variety of podcasts... maybe an audio book too. This helps me with limited carry on, and limited desire to lug around 9 books. I don't share this sentiment for music albums... I don't miss plastic CD cases, etc. My recent post <a href="http://visualpeacemakers.org/2010/02/18/charter-for-visual-peace/" target="_blank">Charter for Visual Peace</a> I'm Gen Y. I listen to audio books, own a kindle, read short ebooks, and would NEVER stop buying paperbacks and hardbacks. Still my preference!

For traveling, I like to bring two paper books, a few on my kindle, and a variety of podcasts… maybe an audio book too. This helps me with limited carry on, and limited desire to lug around 9 books.

I don't share this sentiment for music albums… I don't miss plastic CD cases, etc.
My recent post Charter for Visual Peace

]]> By: Víctor Guerra http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50981 Víctor Guerra Thu, 18 Mar 2010 15:00:31 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50981 At the first part of the video I was in shock! I felt it like the end of the world (not just for publishing). Because if Generation Y was thinking that way, there will be no hope for my children. Living in Mexico gives you a wider perspective... Technology is great for sure, since it offers many advantages, but the need for books are HUGE!!! There are millions of people around the world that need to have a book in their hands. At the first part of the video I was in shock! I felt it like the end of the world (not just for publishing). Because if Generation Y was thinking that way, there will be no hope for my children.
Living in Mexico gives you a wider perspective… Technology is great for sure, since it offers many advantages, but the need for books are HUGE!!! There are millions of people around the world that need to have a book in their hands.

]]> By: @find_ch http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50979 @find_ch Thu, 18 Mar 2010 14:56:11 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50979 I'm a youth pastor. I'm with hundreds of teens every week. The future consumer. The present consumer. I'm also a published novelist. While I adore physical books, I create them on my iMac, and never end up reading the physical copy. My favorite books seem immortal, and therefore must be obtained for my library "in the flesh." I suspect that view is shared by many. As a result, particular works will always have a viable clientele. But more informational-based reading--particularly that which I gather--is expendable, at least with regard to it's transfer vehicle. The inconvenience of a hard copy is annoying. So I argue that the question is not the generation, so much as it is the content. Give my epic fantasy that immerses in another realm, and I'll pay the price to keep it beside my bed; but tell my the 10 steps to managing people and I'll bookmark your website for free. ch: I'm a youth pastor. I'm with hundreds of teens every week. The future consumer. The present consumer.

I'm also a published novelist. While I adore physical books, I create them on my iMac, and never end up reading the physical copy.

My favorite books seem immortal, and therefore must be obtained for my library "in the flesh." I suspect that view is shared by many. As a result, particular works will always have a viable clientele. But more informational-based reading–particularly that which I gather–is expendable, at least with regard to it's transfer vehicle. The inconvenience of a hard copy is annoying.

So I argue that the question is not the generation, so much as it is the content. Give my epic fantasy that immerses in another realm, and I'll pay the price to keep it beside my bed; but tell my the 10 steps to managing people and I'll bookmark your website for free. ch:

]]> By: Ken Summerlin http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50978 Ken Summerlin Thu, 18 Mar 2010 14:42:46 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50978 I guess I've been living under a rock somewhere. I haven't seen one of these "roll it backwards" messages and the novelty of the medium is fresh and interesting for me although apparently it's "old news" for some others. I'd be surprised if I was alone as a "rock dweller" and that, I think, is a point worthy of consideration when pondering the future of publishing. Diversity in the population means that there is not just one best answer for how to package information for every person. That's why we still have newspapers, radio, television, and the internet all existing at the same time, although not in equal measure. Some people get information via blogs and books and other via Facebook and Twitter. It's why we have both vanilla and chocolate ice cream. I don't know what the future of publishing will be but I hope that it will continue to be diverse and creative, just like the people who utilize it. My recent post <a href="http://www.kenwords.com/2010/03/power-of-being-there.html" target="_blank">The power of "being there"</a> I guess I've been living under a rock somewhere. I haven't seen one of these "roll it backwards" messages and the novelty of the medium is fresh and interesting for me although apparently it's "old news" for some others. I'd be surprised if I was alone as a "rock dweller" and that, I think, is a point worthy of consideration when pondering the future of publishing. Diversity in the population means that there is not just one best answer for how to package information for every person. That's why we still have newspapers, radio, television, and the internet all existing at the same time, although not in equal measure. Some people get information via blogs and books and other via Facebook and Twitter. It's why we have both vanilla and chocolate ice cream. I don't know what the future of publishing will be but I hope that it will continue to be diverse and creative, just like the people who utilize it.
My recent post The power of &quot;being there&quot;

]]> By: Forrest Long http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50974 Forrest Long Thu, 18 Mar 2010 14:22:01 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50974 That's a great video. And its double message is what we are hearing constantly- Publishing is dead/ Publishing has a real future! Publishing simply has to be listening to the marketplace, be flexible and creative- just like Thomas Nelson is doing! That’s a great video. And its double message is what we are hearing constantly- Publishing is dead/ Publishing has a real future! Publishing simply has to be listening to the marketplace, be flexible and creative- just like Thomas Nelson is doing!

]]> By: Bernadine http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50973 Bernadine Thu, 18 Mar 2010 14:19:38 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50973 Great video!__I know there is much out there to read and many ways to read it.__However, the feeling of an actual book, the ability to highlight, circle and make notes in the margins__is incredible for me! A world without books is a sad place. My recent post <a href="http://sharingthelove.us/?p=500" target="_blank">Whispers of Love</a> Great video!__I know there is much out there to read and many ways to read it.__However, the feeling of an actual book, the ability to highlight, circle and make notes in the margins__is incredible for me! A world without books is a sad place.
My recent post Whispers of Love

]]> By: Ali http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50972 Ali Thu, 18 Mar 2010 14:16:59 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50972 I thought that was a wonderful video. I am in my late 30s, and I know that many who are younger than I tend to prefer the internet and e-books. Nonetheless, I prefer the actual feel of books in my hands. There is something to be said for marking up a book and having a book in front of you to see as a whole. I do think the internet has opened up a whole new world, and I work in an industry where research on the internet is a necessity. At the end of the day, though, I want to read a book instead of looking on a screen. I thought that was a wonderful video. I am in my late 30s, and I know that many who are younger than I tend to prefer the internet and e-books. Nonetheless, I prefer the actual feel of books in my hands. There is something to be said for marking up a book and having a book in front of you to see as a whole.

I do think the internet has opened up a whole new world, and I work in an industry where research on the internet is a necessity. At the end of the day, though, I want to read a book instead of looking on a screen.

]]> By: Michael Hyatt http://michaelhyatt.com/the-future-of-publishing.html/comment-page-1#comment-50971 Michael Hyatt Thu, 18 Mar 2010 14:03:11 +0000 http://michaelhyatt.com/2010/03/the-future-of-publishing.html#comment-50971 There are a lot of advantages to eBook readers if people are open. I still like some kinds of books better as physical artifacts, but, by and large, I like the convenience and portability of having my library with me. There are a lot of advantages to eBook readers if people are open. I still like some kinds of books better as physical artifacts, but, by and large, I like the convenience and portability of having my library with me.

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