Social networking is radically changing the traditional marketing landscape. This weekend, two of my business associates asked me how they could get up-to-speed quickly. After I found myself repeating the same information twice, I thought, Hmm. Maybe I should capture this in a blog post.
To become fluent in social networking, I recommend you do the following:
- Just do it. There is no substitute for first-hand experience. You have to dive into social networking head-first to really understand it. There is a difference between knowing something and knowing about something. You will never know social networking until you do social networking.
- 12 Reasons to Start Twittering
- The Beginner’s Guide to Twitter
- How Much Time Does Twittering Really Take?
- How to Update Your Facebook Status with Twitter
- How to Start a Blog
- Subscribe to social networking blogs. There are some great resources on the Internet for free. Currently, I am subscribed to the following blogs (via RSS):
I also follow these social networking gurus:
- Read a few key books. These are the best books I have read so far on social networking, I have reviewed Tribes here on my blog. If you can only read one book, it’s the one to read. I plan to post my reviews of the others as I have time. (The links below are Amazon affiliate links .)
- Tribes: We Need You to Lead Us by Seth Godin
- 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking by Juliette Powell
- Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
- Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
- Attend a seminar. I highly recommend the LifeWork 2.0 seminar taught by Randy Elrod and Spence Smith. They will teach you more in a day than you can learn on your own in months of study. This is a day-long, fast-paced seminar that will leave your head spinning. But you will also know exactly what to do next to use social networking as the powerful marketing tool that it is.