The Thomas Nelson “Death Crawl”

This probably won’t be funny to anyone but the Thomas Nelson employees who attended our All Employee Meeting last week, but I thought I’d share it any way.

During my presentation, I played a clip from the movie, Facing the Giants. This is a great—albeit, low-budget—film about a football team in Georgia that just can’t seem to win any games.

The turning point in the film happens when the coach asks the team’s key player to do a “death crawl.” In this exercise, he has to crawl the length of the football field with another player on his back—blindfolded. The leader discovers that he can accomplish way more than he thinks he can. This becomes a sort of metaphor for what the team can do if they just try.

Well, our very own Greg Stielstra, Curt Harding, and Dave Schroeder decided that they would demonstrate a version of this: the marketing death crawl. All I can say is, “Guys, don’t quit your day jobs!”

By the way, the DVD of the movie started shipping yesterday. You can order it from a Christian retailer here or from Amazon.

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